---
title: "Barbour vs Helly Hansen: Which is searched more?"
description: "Which is more popular in search, Barbour or Helly Hansen? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/barbour-vs-helly-hansen"
publisher: "Brandwave"
---

# Barbour vs Helly Hansen: Which is searched more?

Which is more popular in search, Barbour or Helly Hansen? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Barbour and Helly Hansen
- **Competitive set**: Waterproof jacket brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Barbour Share of Search**: 21.9%
- **Helly Hansen Share of Search**: 9.9%

## Which is more popular in search, Barbour or Helly Hansen?

- In September 2026, Barbour had more branded searches than Helly Hansen among waterproof jacket brands worldwide. Barbour was estimated to have 1.2M branded searches compared to Helly Hansen’s 550K, and held a 21.9% Share of Search versus Helly Hansen’s 9.9%.
- Barbour was ahead of Helly Hansen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barbour’s estimated Share of Search among waterproof jacket brands worldwide moved from 22.2% to 21.9%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
- Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among waterproof jacket brands worldwide moved from 10% to 9.9%, and its estimated monthly branded searches moved from 823K to 550K.

## How did search popularity change for waterproof jacket brands worldwide in September 2026?

- In September 2026, Barbour gained estimated Share of Search among waterproof jacket brands worldwide, from 17% to 21.9%.
- In September 2026, Helly Hansen gained estimated Share of Search among waterproof jacket brands worldwide, from 9.3% to 9.9%.

## Month by month

| Month | Barbour estimated searches | Barbour Share of Search | Barbour rank | Helly Hansen estimated searches | Helly Hansen Share of Search | Helly Hansen rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 22.2% | 2 | 823K | 10% | 4 |
| Nov 2025 | 1.8M | 17.2% | 2 | 1.2M | 11.4% | 4 |
| Dec 2025 | 1.8M | 19.4% | 2 | 1M | 10.6% | 4 |
| Jan 2026 | 1.2M | 15.3% | 2 | 1M | 12.6% | 3 |
| Feb 2026 | 823K | 13.8% | 2 | 673K | 11.3% | 3 |
| Mar 2026 | 1M | 17.8% | 2 | 450K | 8% | 3 |
| Apr 2026 | 823K | 17.8% | 2 | 368K | 7.9% | 3 |
| May 2026 | 673K | 14.9% | 2 | 450K | 10% | 3 |
| Jun 2026 | 450K | 10.7% | 2 | 368K | 8.8% | 3 |
| Jul 2026 | 450K | 10.6% | 2 | 368K | 8.6% | 3 |
| Aug 2026 | 823K | 17% | 2 | 450K | 9.3% | 3 |
| Sep 2026 | 1.2M | 21.9% | 2 | 550K | 9.9% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Barbour’s and Helly Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Barbour**: Measured on the search term “barbour”.
- **Helly Hansen**: Measured on the search term “hellyhansen”.

- [Barbour profile](/demand/global-en/brands/barbour)
- [Helly Hansen profile](/demand/global-en/brands/helly-hansen)
- [All waterproof jacket brands worldwide](/demand/global-en/categories/waterproof-jacket-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Barbour or Helly Hansen?

In September 2026, Barbour had more branded searches than Helly Hansen among waterproof jacket brands worldwide. Barbour was estimated to have 1.2M branded searches compared to Helly Hansen’s 550K, and held a 21.9% Share of Search versus Helly Hansen’s 9.9%.

## Cite this page

Brandwave. "Barbour vs Helly Hansen: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/barbour-vs-helly-hansen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/barbour-vs-helly-hansen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.