---
title: "Barbour vs Billabong: Which is searched more?"
description: "Which is more popular in search, Barbour or Billabong? Compare estimated monthly branded-search demand and Share of Search inside the Bucket hat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/barbour-vs-billabong"
publisher: "Brandwave"
---

# Barbour vs Billabong: Which is searched more?

Which is more popular in search, Barbour or Billabong? Compare estimated monthly branded-search demand and Share of Search inside the Bucket hat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Barbour and Billabong
- **Competitive set**: Bucket hat brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Barbour Share of Search**: 57.5%
- **Billabong Share of Search**: 21.2%

## Which is more popular in search, Barbour or Billabong?

- In September 2026, Barbour had more branded searches than Billabong among bucket hat brands worldwide. Barbour was estimated to have 1.2M branded searches compared to Billabong’s 450K, and held a 57.5% Share of Search versus Billabong’s 21.2%.
- The lead changed hands 2 times in the 12 months ending September 2026: Billabong took it in June 2026, Barbour took it in August 2026.
- Across the 12 months ending September 2026, Barbour’s estimated Share of Search among bucket hat brands worldwide moved from 59% to 57.5%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
- Across the 12 months ending September 2026, Billabong’s estimated Share of Search among bucket hat brands worldwide moved from 14.5% to 21.2%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for bucket hat brands worldwide in September 2026?

- In September 2026, Barbour gained estimated Share of Search among bucket hat brands worldwide, from 50.8% to 57.5%.
- In September 2026, Billabong lost estimated Share of Search among bucket hat brands worldwide, from 34% to 21.2%.

## Month by month

| Month | Barbour estimated searches | Barbour Share of Search | Barbour rank | Billabong estimated searches | Billabong Share of Search | Billabong rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 59% | 1 | 450K | 14.5% | 3 |
| Nov 2025 | 1.8M | 47.2% | 1 | 550K | 14.2% | 3 |
| Dec 2025 | 1.8M | 47.2% | 1 | 550K | 14.2% | 3 |
| Jan 2026 | 1.2M | 47% | 1 | 550K | 21.2% | 3 |
| Feb 2026 | 823K | 47.8% | 1 | 450K | 26.1% | 2 |
| Mar 2026 | 1M | 54% | 1 | 550K | 29.7% | 2 |
| Apr 2026 | 823K | 52.3% | 1 | 550K | 34.9% | 2 |
| May 2026 | 673K | 48.5% | 1 | 550K | 39.6% | 2 |
| Jun 2026 | 450K | 38.6% | 2 | 550K | 47.2% | 1 |
| Jul 2026 | 450K | 38.6% | 2 | 550K | 47.2% | 1 |
| Aug 2026 | 823K | 50.8% | 1 | 550K | 34% | 2 |
| Sep 2026 | 1.2M | 57.5% | 1 | 450K | 21.2% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Barbour’s and Billabong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Barbour**: Measured on the search term “barbour”.
- **Billabong**: Measured on the search term “billabong”.

- [Barbour profile](/demand/global-en/brands/barbour)
- [Billabong profile](/demand/global-en/brands/billabong)
- [All bucket hat brands worldwide](/demand/global-en/categories/bucket-hat-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Barbour or Billabong?

In September 2026, Barbour had more branded searches than Billabong among bucket hat brands worldwide. Barbour was estimated to have 1.2M branded searches compared to Billabong’s 450K, and held a 57.5% Share of Search versus Billabong’s 21.2%.

## Cite this page

Brandwave. "Barbour vs Billabong: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/barbour-vs-billabong

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/barbour-vs-billabong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.