---
title: "Barbour vs Belstaff: Which is searched more?"
description: "Which is more popular in search, Barbour or Belstaff? Compare estimated monthly branded-search demand and Share of Search inside the Biker jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/barbour-vs-belstaff"
publisher: "Brandwave"
---

# Barbour vs Belstaff: Which is searched more?

Which is more popular in search, Barbour or Belstaff? Compare estimated monthly branded-search demand and Share of Search inside the Biker jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Barbour and Belstaff
- **Competitive set**: Biker jacket brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Barbour Share of Search**: 30%
- **Belstaff Share of Search**: 2.7%

## Which is more popular in search, Barbour or Belstaff?

- In September 2026, Barbour had more branded searches than Belstaff among biker jacket brands worldwide. Barbour was estimated to have 1.2M branded searches compared to Belstaff’s 110K, and held a 30% Share of Search versus Belstaff’s 2.7%.
- Barbour was ahead of Belstaff in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barbour’s estimated Share of Search among biker jacket brands worldwide moved from 34.2% to 30%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
- Across the 12 months ending September 2026, Belstaff’s estimated Share of Search among biker jacket brands worldwide moved from 3.1% to 2.7%, and its estimated monthly branded searches moved from 165K to 110K.

## How did search popularity change for biker jacket brands worldwide in September 2026?

- In September 2026, Barbour gained estimated Share of Search among biker jacket brands worldwide, from 19.4% to 30%.
- In September 2026, Belstaff gained estimated Share of Search among biker jacket brands worldwide, from 1.7% to 2.7%.

## Month by month

| Month | Barbour estimated searches | Barbour Share of Search | Barbour rank | Belstaff estimated searches | Belstaff Share of Search | Belstaff rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 34.2% | 2 | 165K | 3.1% | 3 |
| Nov 2025 | 1.8M | 38.4% | 2 | 201K | 4.2% | 3 |
| Dec 2025 | 1.8M | 38.4% | 2 | 201K | 4.2% | 3 |
| Jan 2026 | 1.2M | 29.8% | 2 | 135K | 3.3% | 3 |
| Feb 2026 | 823K | 22.4% | 2 | 110K | 3% | 3 |
| Mar 2026 | 1M | 22.4% | 2 | 110K | 2.5% | 3 |
| Apr 2026 | 823K | 19.3% | 2 | 90.5K | 2.1% | 3 |
| May 2026 | 673K | 16.4% | 2 | 90.5K | 2.2% | 3 |
| Jun 2026 | 450K | 11.6% | 2 | 90.5K | 2.3% | 3 |
| Jul 2026 | 450K | 13.8% | 2 | 60.5K | 1.9% | 3 |
| Aug 2026 | 823K | 19.4% | 2 | 74K | 1.7% | 3 |
| Sep 2026 | 1.2M | 30% | 2 | 110K | 2.7% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Barbour’s and Belstaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Barbour**: Measured on the search term “barbour”.
- **Belstaff**: Measured on the search term “belstaff”.

- [Barbour profile](/demand/global-en/brands/barbour)
- [Belstaff profile](/demand/global-en/brands/belstaff)
- [All biker jacket brands worldwide](/demand/global-en/categories/biker-jacket-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Barbour or Belstaff?

In September 2026, Barbour had more branded searches than Belstaff among biker jacket brands worldwide. Barbour was estimated to have 1.2M branded searches compared to Belstaff’s 110K, and held a 30% Share of Search versus Belstaff’s 2.7%.

## Cite this page

Brandwave. "Barbour vs Belstaff: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/barbour-vs-belstaff

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/barbour-vs-belstaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.