--- title: "Barberly vs Vagaro: Which is more popular?" description: "Is Barberly or Vagaro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Barbershop software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/barberly-vs-vagaro" publisher: "Brandwave" --- # Barberly vs Vagaro: Which is more popular? Is Barberly or Vagaro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Barbershop software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barberly and Vagaro - **Competitive set**: Barbershop software - **Market**: Global - **Month measured**: Oct 2026 - **Barberly Share of Search**: 0.07% - **Vagaro Share of Search**: 19.6% ## Is Barberly or Vagaro more popular in search? - In October 2026, Vagaro had more branded searches than Barberly among barbershop software worldwide. Vagaro had about 165,000 branded searches, while Barberly had 590. Vagaro made up 19.6% of all barbershop software searches we track, and Barberly accounted for 0.07%. - Vagaro was ahead of Barberly in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Barberly’s share of searches among barbershop software worldwide moved from 0.09% to 0.07%, and its estimated monthly branded searches moved from 720 to 590. - Across the 12 months ending October 2026, Vagaro’s share of searches among barbershop software worldwide held steady at 19.6%, and its estimated monthly branded searches held steady at 165K. ## Top barbershop software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vagaro was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Barberly was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Vagaro was listed before Barberly in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Squire | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Booksy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | theCut | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Square Appointments | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Vagaro | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Barberly | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | StyleSeat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about barbershop software - Asked ChatGPT "Which barbershop software should I use?": 1. Squire, 2. Booksy, 3. Square Appointments, 4. Vagaro - Asked ChatGPT "What are the best barbershop booking systems?": 1. Squire, 2. Booksy, 3. Square Appointments, 4. Vagaro, 5. theCut - Asked ChatGPT "What's the best barbershop software for a shop with several barbers?": 1. Squire, 2. Booksy, 3. Vagaro, 4. Square Appointments - Searched Google, AI Overview "barber app": 1. theCut, 2. Squire, 3. Booksy, 4. Barberly - Searched Google, AI Overview "barber booking app": 1. theCut, 2. Booksy, 3. Squire, 4. Barberly Not named in any answer: StyleSeat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for barbershop software worldwide in October 2026? - Estimated monthly branded searches for Barberly worldwide fell 18.1% over 12 measured months, from 720 to 590 in October 2026. ## How has branded search for Barberly and Vagaro changed worldwide over the last 12 months? | Month | Barberly estimated searches | Barberly Share of Search | Barberly rank | Vagaro estimated searches | Vagaro Share of Search | Vagaro rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 720 | 0.09% | 7 | 165K | 19.6% | 2 | | Dec 2025 | 590 | 0.07% | 7 | 165K | 19.7% | 2 | | Jan 2026 | 720 | 0.08% | 7 | 201K | 22.7% | 2 | | Feb 2026 | 590 | 0.07% | 7 | 165K | 19.6% | 2 | | Mar 2026 | 590 | 0.06% | 7 | 201K | 19.6% | 2 | | Apr 2026 | 720 | 0.07% | 7 | 201K | 19.6% | 2 | | May 2026 | 720 | 0.07% | 7 | 201K | 19.7% | 2 | | Jun 2026 | 590 | 0.06% | 7 | 201K | 19.8% | 2 | | Jul 2026 | 590 | 0.06% | 7 | 201K | 19.7% | 2 | | Aug 2026 | 590 | 0.06% | 7 | 201K | 19.7% | 2 | | Sep 2026 | 590 | 0.07% | 7 | 165K | 19.7% | 2 | | Oct 2026 | 590 | 0.07% | 7 | 165K | 19.6% | 2 | ## How are Barberly’s and Vagaro’s branded searches counted? Brandwave collects information about searches that people make online using Barberly’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barberly**: Measured on the search term “barberly”. - **Vagaro**: Measured on the search term “vagaro”. - [Barberly profile](/demand/global-en/brands/barberly) - [Vagaro profile](/demand/global-en/brands/vagaro) - [All barbershop software worldwide](/demand/global-en/categories/barbershop-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Barberly or Vagaro more popular in search? In October 2026, Vagaro had more branded searches than Barberly among barbershop software worldwide. Vagaro had about 165,000 branded searches, while Barberly had 590. Vagaro made up 19.6% of all barbershop software searches we track, and Barberly accounted for 0.07%. ## Cite this page Brandwave. "Barberly vs Vagaro: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/barberly-vs-vagaro This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/barberly-vs-vagaro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.