--- title: "Baofeng vs Kenwood: Which is searched more?" description: "Is Baofeng or Kenwood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ham radio brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/baofeng-vs-kenwood-radio" publisher: "Brandwave" --- # Baofeng vs Kenwood: Which is searched more? Is Baofeng or Kenwood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ham radio brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Baofeng and Kenwood - **Competitive set**: Ham radio brands - **Market**: Global - **Month measured**: Sep 2026 - **Baofeng Share of Search**: 48.5% - **Kenwood Share of Search**: 1.3% ## Is Baofeng or Kenwood more popular in search? - In September 2026, Baofeng had more branded searches than Kenwood among ham radio brands worldwide. Baofeng had about 95,900 branded searches, while Kenwood had 2,600. Baofeng made up 48.5% of all ham radio brand searches we track, and Kenwood accounted for 1.3%. - Baofeng was ahead of Kenwood in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Baofeng’s share of searches among ham radio brands worldwide moved from 47% to 48.5%, and its estimated monthly branded searches moved from 97.1K to 95.9K. - Across the 12 months ending September 2026, Kenwood’s share of searches among ham radio brands worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 2.9K to 2.6K. ## Top ham radio brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Baofeng appeared in all five answers. Kenwood was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Baofeng was listed before Kenwood in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yaesu | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Baofeng | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kenwood | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Icom | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | AnyTone | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Elecraft | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Xiegu | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | TIDRADIO | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | FlexRadio | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Radioddity | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | BTECH | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quansheng | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ham radio brands - Asked ChatGPT "What's the best ham radio for beginners?": 1. Yaesu, 2. Baofeng, 3. Xiegu, 4. Radioddity - Asked ChatGPT "Which handheld ham radio should I buy?": 1. Yaesu, 2. Baofeng, 3. Kenwood - Asked ChatGPT "What are the best amateur radio brands?": 1. Yaesu, 2. Icom, 3. Kenwood, 4. Elecraft, 5. FlexRadio, 6. AnyTone, 7. Baofeng, 8. Xiegu - Searched Google, AI Overview "ham radio": 1. Baofeng - Searched Google, AI Overview "handheld ham radio": 1. Baofeng, 2. Yaesu, 3. TIDRADIO, 4. AnyTone, 5. Kenwood Not named in any answer: BTECH and Quansheng. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for ham radio brands worldwide in September 2026? - In September 2026, Baofeng gained share of searches among ham radio brands worldwide, from 43.4% to 48.5%. - Estimated monthly branded searches for Kenwood worldwide fell 10.3% over 12 measured months, from 2.9K to 2.6K in September 2026. ## Month by month | Month | Baofeng estimated searches | Baofeng Share of Search | Baofeng rank | Kenwood estimated searches | Kenwood Share of Search | Kenwood rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 97.1K | 47% | 1 | 2.9K | 1.4% | 11 | | Nov 2025 | 95.9K | 46.2% | 1 | 3.2K | 1.5% | 11 | | Dec 2025 | 95.9K | 46.3% | 1 | 2.9K | 1.4% | 11 | | Jan 2026 | 117K | 49.9% | 1 | 3.2K | 1.4% | 11 | | Feb 2026 | 95.9K | 48.8% | 1 | 2.6K | 1.3% | 12 | | Mar 2026 | 97.1K | 45.6% | 1 | 3.2K | 1.5% | 11 | | Apr 2026 | 95.9K | 47.4% | 1 | 2.9K | 1.4% | 11 | | May 2026 | 80.6K | 43.8% | 1 | 3.2K | 1.7% | 11 | | Jun 2026 | 79.4K | 45.6% | 1 | 2.3K | 1.3% | 12 | | Jul 2026 | 78.4K | 46.3% | 1 | 2.3K | 1.4% | 12 | | Aug 2026 | 79.4K | 43.4% | 1 | 2.6K | 1.4% | 12 | | Sep 2026 | 95.9K | 48.5% | 1 | 2.6K | 1.3% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Baofeng’s and Kenwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Baofeng**: Measured on the search terms “baofeng” and “baofeng uv5r”, summed into one figure. - **Kenwood**: Measured on the search terms “kenwood ham radio” and “kenwood th-d75”, summed into one figure. - [Baofeng profile](/demand/global-en/brands/baofeng) - [Kenwood profile](/demand/global-en/brands/kenwood-radio) - [All ham radio brands worldwide](/demand/global-en/categories/ham-radio-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Baofeng or Kenwood more popular in search? In September 2026, Baofeng had more branded searches than Kenwood among ham radio brands worldwide. Baofeng had about 95,900 branded searches, while Kenwood had 2,600. Baofeng made up 48.5% of all ham radio brand searches we track, and Kenwood accounted for 1.3%. ## Cite this page Brandwave. "Baofeng vs Kenwood: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/baofeng-vs-kenwood-radio This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/baofeng-vs-kenwood-radio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.