---
title: "Banquet vs Wrights: Which is searched more?"
description: "Is Banquet or Wrights more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/banquet-vs-wrights"
publisher: "Brandwave"
---

# Banquet vs Wrights: Which is searched more?

Is Banquet or Wrights more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Banquet and Wrights
- **Competitive set**: Pie brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Banquet Share of Search**: 2.2%
- **Wrights Share of Search**: 2.2%

## Is Banquet or Wrights more popular in search?

- In September 2026, Banquet and Wrights were level in searches among pie brands worldwide, with an estimated 3.6K branded searches each, at 2.2% of the total each.
- The lead changed hands once in the 12 months ending September 2026: Wrights took it in March 2026.
- Across the 12 months ending September 2026, Banquet’s share of searches among pie brands worldwide moved from 1.7% to 2.2%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Wrights’ share of searches among pie brands worldwide moved from 1.7% to 2.2%, and its estimated monthly branded searches held steady at 3.6K.

## Top pie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Banquet was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wrights did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Marie Callender’s | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Edwards | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Mrs. Smith’s | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Banquet | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Pukka Pies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ginsters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Wrights | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Higgidy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Poole's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pie brands

- Asked ChatGPT "Which pie brand should I buy?": 1. Marie Callender’s, 2. Edwards
- Asked ChatGPT "What are the best pie brands?": 1. Marie Callender’s, 2. Mrs. Smith’s, 3. Edwards
- Asked ChatGPT "What's the best pie brand for easy family meals?": 1. Marie Callender’s, 2. Banquet
- Searched Google, AI Overview "best pies": named none of the brands we track
- Searched Google, AI Overview "frozen pie brands": 1. Marie Callender’s, 2. Edwards, 3. Mrs. Smith’s, 4. Banquet

Not named in any answer: Pukka Pies, Ginsters, Wrights, Higgidy and Poole's.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for pie brands worldwide in September 2026?

- In September 2026, Banquet rose from 7th to 6th among pie brands worldwide.
- In September 2026, Wrights fell from 6th to 7th among pie brands worldwide.

## Month by month

| Month | Banquet estimated searches | Banquet Share of Search | Banquet rank | Wrights estimated searches | Wrights Share of Search | Wrights rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6K | 1.7% | 6 | 3.6K | 1.7% | 7 |
| Nov 2025 | 4.4K | 1.2% | 6 | 3.6K | 0.97% | 7 |
| Dec 2025 | 3.6K | 1.7% | 6 | 3.6K | 1.7% | 7 |
| Jan 2026 | 4.4K | 2.7% | 6 | 3.6K | 2.2% | 7 |
| Feb 2026 | 3.6K | 2.3% | 6 | 3.6K | 2.3% | 7 |
| Mar 2026 | 3.6K | 2.3% | 7 | 4.4K | 2.8% | 6 |
| Apr 2026 | 2.9K | 1.7% | 7 | 3.6K | 2.1% | 6 |
| May 2026 | 2.9K | 1.8% | 7 | 3.6K | 2.2% | 6 |
| Jun 2026 | 2.4K | 1.8% | 7 | 2.9K | 2.2% | 6 |
| Jul 2026 | 2.9K | 2.2% | 7 | 3.6K | 2.7% | 6 |
| Aug 2026 | 2.9K | 2.1% | 7 | 3.6K | 2.6% | 6 |
| Sep 2026 | 3.6K | 2.2% | 6 | 3.6K | 2.2% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Banquet’s and Wrights’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Banquet**: Measured on the search term “banquet pot pie”.
- **Wrights**: Measured on the search term “wrights pie”.

- [Banquet profile](/demand/global-en/brands/banquet)
- [Wrights profile](/demand/global-en/brands/wrights)
- [All pie brands worldwide](/demand/global-en/categories/pie-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Banquet or Wrights more popular in search?

In September 2026, Banquet and Wrights were level in searches among pie brands worldwide, with an estimated 3.6K branded searches each, at 2.2% of the total each.

## Cite this page

Brandwave. "Banquet vs Wrights: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/banquet-vs-wrights

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/banquet-vs-wrights. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
