--- title: "Banila Co vs e.l.f.: Which is searched more?" description: "Is Banila Co or e.l.f. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cleansing balm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/banila-co-vs-elf" publisher: "Brandwave" --- # Banila Co vs e.l.f.: Which is searched more? Is Banila Co or e.l.f. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cleansing balm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Banila Co and e.l.f. - **Competitive set**: Cleansing balm brands - **Market**: Global - **Month measured**: Sep 2026 - **Banila Co Share of Search**: 3.3% - **e.l.f. Share of Search**: 12.1% ## Is Banila Co or e.l.f. more popular in search? - In September 2026, e.l.f. had more branded searches than Banila Co among cleansing balm brands worldwide. e.l.f. had about 165,000 branded searches, while Banila Co had 45,200. e.l.f. made up 12.1% of all cleansing balm brand searches we track, and Banila Co accounted for 3.3%. - e.l.f. was ahead of Banila Co in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Banila Co’s share of searches among cleansing balm brands worldwide moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 47.9K to 45.2K. - Across the 12 months ending September 2026, e.l.f.’s share of searches among cleansing balm brands worldwide moved from 14.3% to 12.1%, and its estimated monthly branded searches moved from 201K to 165K. ## Top cleansing balm brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Banila Co appeared in all five answers. e.l.f. was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Banila Co was listed before e.l.f. in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clinique | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Banila Co | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | e.l.f. | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Farmacy | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Elemis | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Beauty of Joseon | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Heimish | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cleansing balm brands - Asked ChatGPT "Which cleansing balm brand should I buy?": 1. Clinique, 2. Banila Co, 3. Farmacy - Asked ChatGPT "What are the best cleansing balm brands?": 1. Clinique, 2. Banila Co, 3. Farmacy, 4. Beauty of Joseon, 5. Elemis, 6. e.l.f. - Asked ChatGPT "What's the best cleansing balm brand for makeup removal?": 1. Clinique, 2. Banila Co, 3. Farmacy - Searched Google, AI Overview "best cleansing balm": 1. Clinique, 2. Banila Co, 3. Elemis, 4. e.l.f., 5. Farmacy - Searched Google, AI Overview "cleansing balm for dry skin": 1. e.l.f., 2. Banila Co Not named in any answer: Heimish. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cleansing balm brands worldwide in September 2026? - In September 2026, e.l.f. lost share of searches among cleansing balm brands worldwide, from 12.9% to 12.1%. ## Month by month | Month | Banila Co estimated searches | Banila Co Share of Search | Banila Co rank | e.l.f. estimated searches | e.l.f. Share of Search | e.l.f. rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 47.9K | 3.4% | 4 | 201K | 14.3% | 3 | | Nov 2025 | 47.9K | 2.2% | 4 | 201K | 9.3% | 3 | | Dec 2025 | 47.9K | 2.9% | 4 | 201K | 12.2% | 3 | | Jan 2026 | 41.9K | 2.6% | 4 | 165K | 10.3% | 3 | | Feb 2026 | 51.2K | 4.7% | 4 | 135K | 12.4% | 3 | | Mar 2026 | 51.2K | 3.7% | 4 | 165K | 12% | 3 | | Apr 2026 | 51.2K | 3.4% | 4 | 165K | 10.9% | 3 | | May 2026 | 47.9K | 3.3% | 4 | 201K | 13.7% | 3 | | Jun 2026 | 47.9K | 4.3% | 4 | 165K | 14.8% | 3 | | Jul 2026 | 39.2K | 2.7% | 4 | 165K | 11.3% | 3 | | Aug 2026 | 47.9K | 3.7% | 4 | 165K | 12.9% | 3 | | Sep 2026 | 45.2K | 3.3% | 4 | 165K | 12.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Banila Co’s and e.l.f.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Banila Co**: Measured on the search terms “banila co” and “banila co clean it zero”, summed into one figure. - **e.l.f.**: Measured on the search term “elf cosmetics”. - [Banila Co profile](/demand/global-en/brands/banila-co) - [e.l.f. profile](/demand/global-en/brands/elf) - [All cleansing balm brands worldwide](/demand/global-en/categories/cleansing-balm-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Banila Co or e.l.f. more popular in search? In September 2026, e.l.f. had more branded searches than Banila Co among cleansing balm brands worldwide. e.l.f. had about 165,000 branded searches, while Banila Co had 45,200. e.l.f. made up 12.1% of all cleansing balm brand searches we track, and Banila Co accounted for 3.3%. ## Cite this page Brandwave. "Banila Co vs e.l.f.: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/banila-co-vs-elf This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/banila-co-vs-elf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.