---
title: "Bandai vs McFarlane: Which is more popular by branded search?"
description: "Which is more popular in search, Bandai or McFarlane? Compare estimated monthly branded-search demand and Share of Search inside the Action figure brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bandai-vs-mcfarlane"
publisher: "Brandwave"
---

# Bandai vs McFarlane: Which is more popular by branded search?

Which is more popular in search, Bandai or McFarlane? Compare estimated monthly branded-search demand and Share of Search inside the Action figure brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bandai and McFarlane
- **Competitive set**: Action figure brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Bandai Share of Search**: 11.9%
- **McFarlane Share of Search**: 1.6%

## Which is more popular in search, Bandai or McFarlane?

- In August 2026, Bandai had more branded searches than McFarlane among action figure brands worldwide. Bandai was estimated to have 368K branded searches compared to McFarlane’s 49.5K, and held an 11.9% Share of Search versus McFarlane’s 1.6%.
- Bandai was ahead of McFarlane in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bandai’s estimated Share of Search among action figure brands worldwide moved from 5.8% to 11.9%, and its estimated monthly branded searches moved from 201K to 368K.
- Across the 11 months ending August 2026, McFarlane’s estimated Share of Search among action figure brands worldwide moved from 1.4% to 1.6%, and its estimated monthly branded searches held steady at 49.5K.

## How did search popularity change for action figure brands worldwide in August 2026?

- Estimated monthly branded searches for Bandai worldwide rose 83.1% over 11 measured months, from 201K to 368K in August 2026.

## Month by month

| Month | Bandai estimated searches | Bandai Share of Search | Bandai rank | McFarlane estimated searches | McFarlane Share of Search | McFarlane rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 5.8% | 3 | 49.5K | 1.4% | 6 |
| Nov 2025 | 246K | 6.4% | 3 | 40.5K | 1.1% | 6 |
| Dec 2025 | 201K | 4.7% | 3 | 49.5K | 1.2% | 6 |
| Jan 2026 | 246K | 6.7% | 3 | 90.5K | 2.5% | 5 |
| Feb 2026 | 201K | 6.9% | 3 | 49.5K | 1.7% | 6 |
| Mar 2026 | 246K | 7.2% | 3 | 60.5K | 1.8% | 6 |
| Apr 2026 | 246K | 7.5% | 3 | 60.5K | 1.8% | 6 |
| May 2026 | 246K | 8.3% | 3 | 60.5K | 2% | 6 |
| Jun 2026 | 246K | 8.6% | 3 | 40.5K | 1.4% | 6 |
| Jul 2026 | 368K | 12.1% | 3 | 49.5K | 1.6% | 6 |
| Aug 2026 | 368K | 11.9% | 3 | 49.5K | 1.6% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bandai’s and McFarlane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bandai**: Measured on the search term “bandai”.
- **McFarlane**: Measured on the search term “mcfarlane”.

- [Bandai profile](/demand/global-en/brands/bandai)
- [McFarlane profile](/demand/global-en/brands/mcfarlane)
- [All action figure brands worldwide](/demand/global-en/categories/action-figure-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bandai or McFarlane?

In August 2026, Bandai had more branded searches than McFarlane among action figure brands worldwide. Bandai was estimated to have 368K branded searches compared to McFarlane’s 49.5K, and held an 11.9% Share of Search versus McFarlane’s 1.6%.

## Cite this page

Brandwave. "Bandai vs McFarlane: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bandai-vs-mcfarlane

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bandai-vs-mcfarlane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.