---
title: "Bambuser vs Tolstoy: Which is more popular by branded search?"
description: "Which is more popular in search, Bambuser or Tolstoy? Compare estimated monthly branded-search demand and Share of Search inside the Shoppable video platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bambuser-vs-tolstoy"
publisher: "Brandwave"
---

# Bambuser vs Tolstoy: Which is more popular by branded search?

Which is more popular in search, Bambuser or Tolstoy? Compare estimated monthly branded-search demand and Share of Search inside the Shoppable video platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bambuser and Tolstoy
- **Competitive set**: Shoppable video platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Bambuser Share of Search**: 70%
- **Tolstoy Share of Search**: 1.4%

## Which is more popular in search, Bambuser or Tolstoy?

- In August 2026, Bambuser had more branded searches than Tolstoy among shoppable video platforms worldwide. Bambuser was estimated to have 3.4K branded searches compared to Tolstoy’s 70, and held a 70% Share of Search versus Tolstoy’s 1.4%.
- Bambuser was ahead of Tolstoy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bambuser’s estimated Share of Search among shoppable video platforms worldwide moved from 74.3% to 70%, and its estimated monthly branded searches moved from 4.8K to 3.4K.
- Across the 11 months ending August 2026, Tolstoy’s estimated Share of Search among shoppable video platforms worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 90 to 70.

## How did search popularity change for shoppable video platforms worldwide in August 2026?

- In August 2026, Bambuser gained estimated Share of Search among shoppable video platforms worldwide, from 63.8% to 70%.
- Estimated monthly branded searches for Tolstoy worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

## Month by month

| Month | Bambuser estimated searches | Bambuser Share of Search | Bambuser rank | Tolstoy estimated searches | Tolstoy Share of Search | Tolstoy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.8K | 74.3% | 1 | 90 | 1.4% | 5 |
| Nov 2025 | 4K | 71.7% | 1 | 80 | 1.5% | 5 |
| Dec 2025 | 3.3K | 70.3% | 1 | 90 | 1.9% | 5 |
| Jan 2026 | 3.9K | 71.1% | 1 | 100 | 1.8% | 5 |
| Feb 2026 | 3.9K | 67.1% | 1 | 130 | 2.2% | 5 |
| Mar 2026 | 4.8K | 72.7% | 1 | 100 | 1.5% | 5 |
| Apr 2026 | 4.7K | 70.2% | 1 | 90 | 1.3% | 5 |
| May 2026 | 4K | 72.3% | 1 | 70 | 1.3% | 5 |
| Jun 2026 | 3.3K | 68.9% | 1 | 70 | 1.5% | 5 |
| Jul 2026 | 2.8K | 63.8% | 1 | 60 | 1.4% | 5 |
| Aug 2026 | 3.4K | 70% | 1 | 70 | 1.4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bambuser’s and Tolstoy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bambuser**: Measured on the search terms “bambuser”, “bambuser live shopping” and “bambuser.com”, summed into one figure.
- **Tolstoy**: Measured on the search terms “gotolstoy.com”, “tolstoy shoppable video” and “tolstoy video commerce”, summed into one figure.

- [Bambuser profile](/demand/global-en/brands/bambuser)
- [Tolstoy profile](/demand/global-en/brands/tolstoy)
- [All shoppable video platforms worldwide](/demand/global-en/categories/shoppable-video-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bambuser or Tolstoy?

In August 2026, Bambuser had more branded searches than Tolstoy among shoppable video platforms worldwide. Bambuser was estimated to have 3.4K branded searches compared to Tolstoy’s 70, and held a 70% Share of Search versus Tolstoy’s 1.4%.

## Cite this page

Brandwave. "Bambuser vs Tolstoy: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bambuser-vs-tolstoy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bambuser-vs-tolstoy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.