---
title: "Balto vs Gong: Which is more popular by branded search?"
description: "Which is more popular in search, Balto or Gong? Compare estimated monthly branded-search demand and Share of Search inside the Contact centre analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/balto-vs-gong"
publisher: "Brandwave"
---

# Balto vs Gong: Which is more popular by branded search?

Which is more popular in search, Balto or Gong? Compare estimated monthly branded-search demand and Share of Search inside the Contact centre analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Balto and Gong
- **Competitive set**: Contact centre analytics platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Balto Share of Search**: 90.6%
- **Gong Share of Search**: 2.8%

## Which is more popular in search, Balto or Gong?

- In August 2026, Balto had more branded searches than Gong among contact centre analytics platforms worldwide. Balto was estimated to have 246K branded searches compared to Gong’s 7.5K, and held a 90.6% Share of Search versus Gong’s 2.8%.
- Balto was ahead of Gong in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Balto’s estimated Share of Search among contact centre analytics platforms worldwide moved from 91.6% to 90.6%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Gong’s estimated Share of Search among contact centre analytics platforms worldwide held steady at 2.8%, and its estimated monthly branded searches moved from 9.2K to 7.5K.

## How did search popularity change for contact centre analytics platforms worldwide in August 2026?

- In August 2026, Balto gained estimated Share of Search among contact centre analytics platforms worldwide, from 89.4% to 90.6%.
- In August 2026, Gong lost estimated Share of Search among contact centre analytics platforms worldwide, from 4% to 2.8%.

## Month by month

| Month | Balto estimated searches | Balto Share of Search | Balto rank | Gong estimated searches | Gong Share of Search | Gong rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 91.6% | 1 | 9.2K | 2.8% | 2 |
| Nov 2025 | 301K | 91.7% | 1 | 9.1K | 2.8% | 2 |
| Dec 2025 | 368K | 94.2% | 1 | 7.5K | 1.9% | 2 |
| Jan 2026 | 301K | 91.8% | 1 | 6.5K | 2% | 4 |
| Feb 2026 | 246K | 90.3% | 1 | 7.8K | 2.9% | 4 |
| Mar 2026 | 246K | 87.9% | 1 | 13.3K | 4.8% | 2 |
| Apr 2026 | 246K | 88.1% | 1 | 13.3K | 4.8% | 2 |
| May 2026 | 246K | 88.9% | 1 | 11K | 4% | 2 |
| Jun 2026 | 201K | 86.5% | 1 | 13.2K | 5.7% | 2 |
| Jul 2026 | 246K | 89.4% | 1 | 10.9K | 4% | 2 |
| Aug 2026 | 246K | 90.6% | 1 | 7.5K | 2.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Balto’s and Gong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Balto**: Measured on the search term “balto”.
- **Gong**: Measured on the search terms “gong io”, “gong revenue intelligence”, “gong sales” and “gong sales software”, summed into one figure.

- [Balto profile](/demand/global-en/brands/balto)
- [Gong profile](/demand/global-en/brands/gong)
- [All contact centre analytics platforms worldwide](/demand/global-en/categories/contact-centre-analytics-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Balto or Gong?

In August 2026, Balto had more branded searches than Gong among contact centre analytics platforms worldwide. Balto was estimated to have 246K branded searches compared to Gong’s 7.5K, and held a 90.6% Share of Search versus Gong’s 2.8%.

## Cite this page

Brandwave. "Balto vs Gong: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/balto-vs-gong

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/balto-vs-gong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.