---
title: "Baltic vs NRS: Which is searched more?"
description: "Which is more popular in search, Baltic or NRS? Compare estimated monthly branded-search demand and Share of Search inside the Buoyancy aid brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/baltic-vs-nrs"
publisher: "Brandwave"
---

# Baltic vs NRS: Which is searched more?

Which is more popular in search, Baltic or NRS? Compare estimated monthly branded-search demand and Share of Search inside the Buoyancy aid brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Baltic and NRS
- **Competitive set**: Buoyancy aid brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Baltic Share of Search**: 4.9%
- **NRS Share of Search**: 7.7%

## Which is more popular in search, Baltic or NRS?

- In September 2026, NRS had more branded searches than Baltic among buoyancy aid brands worldwide. NRS was estimated to have 140 branded searches compared to Baltic’s 90, and held a 7.7% Share of Search versus Baltic’s 4.9%.
- The lead changed hands 2 times in the 12 months ending September 2026: Baltic took it in November 2025, NRS took it in January 2026.
- Across the 12 months ending September 2026, Baltic’s estimated Share of Search among buoyancy aid brands worldwide moved from 3.3% to 4.9%, and its estimated monthly branded searches moved from 70 to 90.
- Across the 12 months ending September 2026, NRS’s estimated Share of Search among buoyancy aid brands worldwide moved from 6.6% to 7.7%, and its estimated monthly branded searches held steady at 140.

## How did search popularity change for buoyancy aid brands worldwide in September 2026?

- In September 2026, NRS overtook Baltic to rank 2nd among buoyancy aid brands worldwide, with 7.7% estimated Share of Search.
- In September 2026, Baltic lost estimated Share of Search among buoyancy aid brands worldwide, from 6.4% to 4.9%.

## Month by month

| Month | Baltic estimated searches | Baltic Share of Search | Baltic rank | NRS estimated searches | NRS Share of Search | NRS rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | 3.3% | 3 | 140 | 6.6% | 2 |
| Nov 2025 | 110 | 6.2% | 2 | 70 | 3.9% | 3 |
| Dec 2025 | 90 | 6.1% | 2 | 90 | 6.1% | 3 |
| Jan 2026 | 70 | 4% | 3 | 90 | 5.1% | 2 |
| Feb 2026 | 90 | 4.9% | 3 | 140 | 7.7% | 2 |
| Mar 2026 | 90 | 4.2% | 3 | 170 | 7.9% | 2 |
| Apr 2026 | 110 | 5% | 3 | 170 | 7.8% | 2 |
| May 2026 | 140 | 6.3% | 3 | 170 | 7.7% | 2 |
| Jun 2026 | 140 | 6.3% | 3 | 170 | 7.7% | 2 |
| Jul 2026 | 170 | 7.6% | 2 | 170 | 7.6% | 3 |
| Aug 2026 | 140 | 6.4% | 2 | 140 | 6.4% | 3 |
| Sep 2026 | 90 | 4.9% | 3 | 140 | 7.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Baltic’s and NRS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Baltic**: Measured on the search term “baltic lifejacket”.
- **NRS**: Measured on the search term “nrs gear”.

- [Baltic profile](/demand/global-en/brands/baltic)
- [NRS profile](/demand/global-en/brands/nrs)
- [All buoyancy aid brands worldwide](/demand/global-en/categories/buoyancy-aid-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Baltic or NRS?

In September 2026, NRS had more branded searches than Baltic among buoyancy aid brands worldwide. NRS was estimated to have 140 branded searches compared to Baltic’s 90, and held a 7.7% Share of Search versus Baltic’s 4.9%.

## Cite this page

Brandwave. "Baltic vs NRS: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/baltic-vs-nrs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/baltic-vs-nrs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.