---
title: "Balsamiq vs Figma: Which is more popular by branded search?"
description: "Which is more popular in search, Balsamiq or Figma? Compare estimated monthly branded-search demand and Share of Search inside the Wireframing tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/balsamiq-vs-figma"
publisher: "Brandwave"
---

# Balsamiq vs Figma: Which is more popular by branded search?

Which is more popular in search, Balsamiq or Figma? Compare estimated monthly branded-search demand and Share of Search inside the Wireframing tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Balsamiq and Figma
- **Competitive set**: Wireframing tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Balsamiq Share of Search**: 0.8%
- **Figma Share of Search**: 98.8%

## Which is more popular in search, Balsamiq or Figma?

- In August 2026, Figma had more branded searches than Balsamiq among wireframing tools worldwide. Figma was estimated to have 4.1M branded searches compared to Balsamiq’s 33.1K, and held a 98.8% Share of Search versus Balsamiq’s 0.8%.
- Figma was ahead of Balsamiq in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Balsamiq’s estimated Share of Search among wireframing tools worldwide moved from 1.2% to 0.8%, and its estimated monthly branded searches moved from 74K to 33.1K.
- Across the 11 months ending August 2026, Figma’s estimated Share of Search among wireframing tools worldwide moved from 98.3% to 98.8%, and its estimated monthly branded searches moved from 6.1M to 4.1M.

## How did search popularity change for wireframing tools worldwide in August 2026?

- Estimated monthly branded searches for Balsamiq worldwide fell 55.3% over 11 measured months, from 74K to 33.1K in August 2026.
- Estimated monthly branded searches for Figma worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.

## Month by month

| Month | Balsamiq estimated searches | Balsamiq Share of Search | Balsamiq rank | Figma estimated searches | Figma Share of Search | Figma rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 1.2% | 2 | 6.1M | 98.3% | 1 |
| Nov 2025 | 60.5K | 0.97% | 2 | 6.1M | 98.6% | 1 |
| Dec 2025 | 49.5K | 0.98% | 2 | 5M | 98.6% | 1 |
| Jan 2026 | 49.5K | 0.98% | 2 | 5M | 98.6% | 1 |
| Feb 2026 | 49.5K | 0.98% | 2 | 5M | 98.6% | 1 |
| Mar 2026 | 60.5K | 0.98% | 2 | 6.1M | 98.7% | 1 |
| Apr 2026 | 60.5K | 0.98% | 2 | 6.1M | 98.7% | 1 |
| May 2026 | 49.5K | 0.8% | 2 | 6.1M | 98.9% | 1 |
| Jun 2026 | 40.5K | 0.8% | 2 | 5M | 98.8% | 1 |
| Jul 2026 | 33.1K | 0.66% | 2 | 5M | 99% | 1 |
| Aug 2026 | 33.1K | 0.8% | 2 | 4.1M | 98.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Balsamiq’s and Figma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Balsamiq**: Measured on the search term “balsamiq”.
- **Figma**: Measured on the search term “figma”.

- [Balsamiq profile](/demand/global-en/brands/balsamiq)
- [Figma profile](/demand/global-en/brands/figma)
- [All wireframing tools worldwide](/demand/global-en/categories/wireframing-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Balsamiq or Figma?

In August 2026, Figma had more branded searches than Balsamiq among wireframing tools worldwide. Figma was estimated to have 4.1M branded searches compared to Balsamiq’s 33.1K, and held a 98.8% Share of Search versus Balsamiq’s 0.8%.

## Cite this page

Brandwave. "Balsamiq vs Figma: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/balsamiq-vs-figma

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/balsamiq-vs-figma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.