--- title: "Balsam Hill vs National Tree Company: Which is more popular?" description: "Is Balsam Hill or National Tree Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Artificial Christmas tree brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/balsam-hill-vs-national-tree-company" publisher: "Brandwave" --- # Balsam Hill vs National Tree Company: Which is more popular? Is Balsam Hill or National Tree Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Artificial Christmas tree brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Balsam Hill and National Tree Company - **Competitive set**: Artificial Christmas tree brands - **Market**: Global - **Month measured**: Oct 2026 - **Balsam Hill Share of Search**: 87% - **National Tree Company Share of Search**: 4.2% ## Is Balsam Hill or National Tree Company more popular in search? - In October 2026, Balsam Hill had more branded searches than National Tree Company among artificial Christmas tree brands worldwide. Balsam Hill had about 459,000 branded searches, while National Tree Company had 22,200. Balsam Hill made up 87% of all artificial Christmas tree brand searches we track, and National Tree Company accounted for 4.2%. - Balsam Hill was ahead of National Tree Company in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Balsam Hill’s share of searches among artificial Christmas tree brands worldwide moved from 86.2% to 87%, and its estimated monthly branded searches moved from 1.5M to 459K. - Across the 12 months ending October 2026, National Tree Company’s share of searches among artificial Christmas tree brands worldwide moved from 5.1% to 4.2%, and its estimated monthly branded searches moved from 90.5K to 22.2K. ## Top artificial Christmas tree brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Balsam Hill and National Tree Company showed up in all five answers. Balsam Hill was listed before National Tree Company in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Balsam Hill | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | National Tree Company | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | King of Christmas | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Christmas Tree World | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Puleo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Treetopia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vickerman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about artificial Christmas tree brands - Asked ChatGPT "What's the best artificial Christmas tree brand?": 1. Balsam Hill, 2. King of Christmas, 3. National Tree Company - Asked ChatGPT "Which artificial Christmas tree looks the most realistic?": 1. Balsam Hill, 2. National Tree Company - Asked ChatGPT "Where's the best place to buy a pre-lit artificial Christmas tree?": 1. Balsam Hill, 2. National Tree Company - Searched Google, AI Overview "artificial christmas tree": 1. National Tree Company, 2. Balsam Hill - Searched Google, AI Overview "best artificial christmas tree": 1. Balsam Hill, 2. King of Christmas, 3. National Tree Company Not named in any answer: Christmas Tree World, Puleo, Treetopia and Vickerman. Brands are listed in the order each answer named them. The answers were collected in the United States on October 28, 2026. ## How did search popularity change for artificial Christmas tree brands worldwide in October 2026? - In October 2026, Balsam Hill gained share of searches among artificial Christmas tree brands worldwide, from 84.6% to 87%. - In October 2026, National Tree Company lost share of searches among artificial Christmas tree brands worldwide, from 4.8% to 4.2%. ## How has branded search for Balsam Hill and National Tree Company changed worldwide over the last 12 months? | Month | Balsam Hill estimated searches | Balsam Hill Share of Search | Balsam Hill rank | National Tree Company estimated searches | National Tree Company Share of Search | National Tree Company rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.5M | 86.2% | 1 | 90.5K | 5.1% | 2 | | Dec 2025 | 919K | 86.1% | 1 | 74K | 6.9% | 2 | | Jan 2026 | 215K | 81% | 1 | 27.1K | 10.2% | 2 | | Feb 2026 | 32.5K | 74.6% | 1 | 2.9K | 6.7% | 3 | | Mar 2026 | 31.5K | 74.9% | 1 | 2.9K | 6.9% | 3 | | Apr 2026 | 26.6K | 76.5% | 1 | 1.9K | 5.5% | 3 | | May 2026 | 27.6K | 78.1% | 1 | 1.9K | 5.4% | 3 | | Jun 2026 | 35.2K | 78.1% | 1 | 2.4K | 5.3% | 4 | | Jul 2026 | 96.2K | 85.8% | 1 | 4.4K | 3.9% | 3 | | Aug 2026 | 78.6K | 78.4% | 1 | 5.4K | 5.4% | 3 | | Sep 2026 | 176K | 84.6% | 1 | 9.9K | 4.8% | 2 | | Oct 2026 | 459K | 87% | 1 | 22.2K | 4.2% | 2 | ## How are Balsam Hill’s and National Tree Company’s branded searches counted? Brandwave collects information about searches that people make online using Balsam Hill’s and National Tree Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Balsam Hill**: Measured on the search terms “balsam hill” and “balsam hill christmas tree”, summed into one figure. - **National Tree Company**: Measured on the search term “national tree company”. - [Balsam Hill profile](/demand/global-en/brands/balsam-hill) - [National Tree Company profile](/demand/global-en/brands/national-tree-company) - [All artificial Christmas tree brands worldwide](/demand/global-en/categories/artificial-christmas-tree-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Balsam Hill or National Tree Company more popular in search? In October 2026, Balsam Hill had more branded searches than National Tree Company among artificial Christmas tree brands worldwide. Balsam Hill had about 459,000 branded searches, while National Tree Company had 22,200. Balsam Hill made up 87% of all artificial Christmas tree brand searches we track, and National Tree Company accounted for 4.2%. ## Cite this page Brandwave. "Balsam Hill vs National Tree Company: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/balsam-hill-vs-national-tree-company This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/balsam-hill-vs-national-tree-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.