---
title: "Baldwin vs Yale: Which is searched more?"
description: "Is Baldwin or Yale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/baldwin-hardware-vs-yale"
publisher: "Brandwave"
---

# Baldwin vs Yale: Which is searched more?

Is Baldwin or Yale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Baldwin and Yale
- **Competitive set**: Door handle brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Baldwin Share of Search**: 2.1%
- **Yale Share of Search**: 33%

## Is Baldwin or Yale more popular in search?

- In September 2026, Yale had more branded searches than Baldwin among door handle brands worldwide. Yale had about 105,000 branded searches, while Baldwin had 6,600. Yale made up 33% of all door handle brand searches we track, and Baldwin accounted for 2.1%.
- Yale was ahead of Baldwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baldwin’s share of searches among door handle brands worldwide moved from 2.2% to 2.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Yale’s share of searches among door handle brands worldwide moved from 30.9% to 33%, and its estimated monthly branded searches moved from 116K to 105K.

## How did search popularity change for door handle brands worldwide in September 2026?

- Estimated monthly branded searches for Baldwin worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

## Month by month

| Month | Baldwin estimated searches | Baldwin Share of Search | Baldwin rank | Yale estimated searches | Yale Share of Search | Yale rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 2.2% | 6 | 116K | 30.9% | 2 |
| Nov 2025 | 6.6K | 2% | 7 | 110K | 32.8% | 2 |
| Dec 2025 | 5.4K | 1.6% | 7 | 110K | 32.5% | 2 |
| Jan 2026 | 8.1K | 2.2% | 5 | 110K | 30.2% | 2 |
| Feb 2026 | 8.1K | 2.4% | 5 | 94.7K | 28.5% | 2 |
| Mar 2026 | 8.1K | 2.1% | 5 | 110K | 28.8% | 2 |
| Apr 2026 | 8.1K | 2.2% | 5 | 101K | 27.5% | 2 |
| May 2026 | 8.1K | 2.2% | 5 | 101K | 27.7% | 2 |
| Jun 2026 | 8.1K | 2% | 5 | 101K | 25.5% | 2 |
| Jul 2026 | 6.6K | 1.8% | 6 | 101K | 27.5% | 2 |
| Aug 2026 | 6.6K | 1.8% | 6 | 123K | 33.1% | 2 |
| Sep 2026 | 6.6K | 2.1% | 6 | 105K | 33% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Baldwin’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Baldwin**: Measured on the search term “baldwin hardware”.
- **Yale**: Measured on the search terms “yale door lock”, “yale lock” and “yale smart lock”, summed into one figure.

- [Baldwin profile](/demand/global-en/brands/baldwin-hardware)
- [Yale profile](/demand/global-en/brands/yale)
- [All door handle brands worldwide](/demand/global-en/categories/door-handle-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Baldwin or Yale more popular in search?

In September 2026, Yale had more branded searches than Baldwin among door handle brands worldwide. Yale had about 105,000 branded searches, while Baldwin had 6,600. Yale made up 33% of all door handle brand searches we track, and Baldwin accounted for 2.1%.

## Cite this page

Brandwave. "Baldwin vs Yale: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/baldwin-hardware-vs-yale

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/baldwin-hardware-vs-yale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.