--- title: "Baldwin vs Era: Which is searched more?" description: "Is Baldwin or Era more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/baldwin-hardware-vs-era" publisher: "Brandwave" --- # Baldwin vs Era: Which is searched more? Is Baldwin or Era more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Baldwin and Era - **Competitive set**: Door handle brands - **Market**: Global - **Month measured**: Sep 2026 - **Baldwin Share of Search**: 2.1% - **Era Share of Search**: 0.11% ## Is Baldwin or Era more popular in search? - In September 2026, Baldwin had more branded searches than Era among door handle brands worldwide. Baldwin had about 6,600 branded searches, while Era had 350. Baldwin made up 2.1% of all door handle brand searches we track, and Era accounted for 0.11%. - Baldwin was ahead of Era in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Baldwin’s share of searches among door handle brands worldwide moved from 2.2% to 2.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending September 2026, Era’s share of searches among door handle brands worldwide held steady at 0.11%, and its estimated monthly branded searches moved from 430 to 350. ## Top door handle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Baldwin was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Era did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Schlage | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Emtek | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Baldwin | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Kwikset | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Yale | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Carlisle Brass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Croydex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Union | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Era | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gainsborough | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about door handle brands - Asked ChatGPT "Which door handle brand should I buy?": 1. Schlage, 2. Emtek, 3. Baldwin - Asked ChatGPT "What are the best door handle brands?": 1. Schlage, 2. Emtek, 3. Baldwin, 4. Kwikset, 5. Yale - Asked ChatGPT "What's the best door handle brand for a home door?": 1. Schlage, 2. Kwikset, 3. Emtek, 4. Baldwin, 5. Yale - Searched Google, AI Overview "internal door handles": 1. Kwikset - Searched Google, AI Overview "front door handle": 1. Schlage, 2. Emtek Not named in any answer: Carlisle Brass, Croydex, Union, Era and Gainsborough. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for door handle brands worldwide in September 2026? - In September 2026, Era rose from 10th to 9th among door handle brands worldwide. - Estimated monthly branded searches for Baldwin worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. ## Month by month | Month | Baldwin estimated searches | Baldwin Share of Search | Baldwin rank | Era estimated searches | Era Share of Search | Era rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 2.2% | 6 | 430 | 0.11% | 10 | | Nov 2025 | 6.6K | 2% | 7 | 340 | 0.1% | 10 | | Dec 2025 | 5.4K | 1.6% | 7 | 340 | 0.1% | 9 | | Jan 2026 | 8.1K | 2.2% | 5 | 380 | 0.1% | 10 | | Feb 2026 | 8.1K | 2.4% | 5 | 310 | 0.09% | 10 | | Mar 2026 | 8.1K | 2.1% | 5 | 380 | 0.1% | 10 | | Apr 2026 | 8.1K | 2.2% | 5 | 350 | 0.1% | 10 | | May 2026 | 8.1K | 2.2% | 5 | 310 | 0.09% | 10 | | Jun 2026 | 8.1K | 2% | 5 | 280 | 0.07% | 10 | | Jul 2026 | 6.6K | 1.8% | 6 | 280 | 0.08% | 10 | | Aug 2026 | 6.6K | 1.8% | 6 | 250 | 0.07% | 10 | | Sep 2026 | 6.6K | 2.1% | 6 | 350 | 0.11% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Baldwin’s and Era’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Baldwin**: Measured on the search term “baldwin hardware”. - **Era**: Measured on the search terms “era door” and “era door handle”, summed into one figure. - [Baldwin profile](/demand/global-en/brands/baldwin-hardware) - [Era profile](/demand/global-en/brands/era) - [All door handle brands worldwide](/demand/global-en/categories/door-handle-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Baldwin or Era more popular in search? In September 2026, Baldwin had more branded searches than Era among door handle brands worldwide. Baldwin had about 6,600 branded searches, while Era had 350. Baldwin made up 2.1% of all door handle brand searches we track, and Era accounted for 0.11%. ## Cite this page Brandwave. "Baldwin vs Era: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/baldwin-hardware-vs-era This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/baldwin-hardware-vs-era. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.