--- title: "BAKFlip vs Retrax: Which is more popular?" description: "Is BAKFlip or Retrax more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tonneau cover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bakflip-vs-retrax" publisher: "Brandwave" --- # BAKFlip vs Retrax: Which is more popular? Is BAKFlip or Retrax more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tonneau cover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BAKFlip and Retrax - **Competitive set**: Tonneau cover brands - **Market**: Global - **Month measured**: Oct 2026 - **BAKFlip Share of Search**: 13.2% - **Retrax Share of Search**: 13.2% ## Is BAKFlip or Retrax more popular in search? - In October 2026, BAKFlip and Retrax were level in searches among tonneau cover brands worldwide, with an estimated 4.4K branded searches each, at 13.2% of the total each. - The lead changed hands once in the 12 months ending October 2026: Retrax took it in September 2026. - Across the 12 months ending October 2026, BAKFlip’s share of searches among tonneau cover brands worldwide moved from 14.2% to 13.2%, and its estimated monthly branded searches moved from 6.6K to 4.4K. - Across the 12 months ending October 2026, Retrax’s share of searches among tonneau cover brands worldwide moved from 9.5% to 13.2%, and its estimated monthly branded searches held steady at 4.4K. ## Top tonneau cover brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BAKFlip appeared in all five answers. Retrax was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BAKFlip was listed before Retrax in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BAKFlip | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TruXedo | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Extang | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Retrax | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Worksport | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Gator Covers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Peragon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Roll-N-Lock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tonneau cover brands - Asked ChatGPT "What's the best tonneau cover?": 1. BAKFlip, 2. Extang, 3. TruXedo - Asked ChatGPT "Which truck bed cover brand should I buy?": 1. TruXedo, 2. Retrax, 3. Extang, 4. BAKFlip - Asked ChatGPT "What's the best hard folding tonneau cover?": 1. BAKFlip, 2. Extang - Searched Google, AI Overview "tonneau cover": 1. BAKFlip, 2. Worksport - Searched Google, AI Overview "truck bed cover": 1. BAKFlip Not named in any answer: Gator Covers, Peragon and Roll-N-Lock. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for tonneau cover brands worldwide in October 2026? - In October 2026, BAKFlip overtook Peragon and Retrax to rank 2nd among tonneau cover brands worldwide, with 13.2% of the searches. - In October 2026, Retrax lost share of searches among tonneau cover brands worldwide, from 14.6% to 13.2%. ## How has branded search for BAKFlip and Retrax changed worldwide over the last 12 months? | Month | BAKFlip estimated searches | BAKFlip Share of Search | BAKFlip rank | Retrax estimated searches | Retrax Share of Search | Retrax rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 6.6K | 14.2% | 3 | 4.4K | 9.5% | 5 | | Dec 2025 | 6.6K | 14.8% | 3 | 5.4K | 12.1% | 5 | | Jan 2026 | 6.6K | 15.5% | 2 | 5.4K | 12.7% | 5 | | Feb 2026 | 5.4K | 14.5% | 3 | 4.4K | 11.8% | 5 | | Mar 2026 | 5.4K | 12.1% | 3 | 4.4K | 9.9% | 5 | | Apr 2026 | 5.4K | 12.6% | 3 | 4.4K | 10.2% | 5 | | May 2026 | 5.4K | 13.5% | 3 | 4.4K | 11% | 5 | | Jun 2026 | 5.4K | 13.7% | 2 | 4.4K | 11.2% | 5 | | Jul 2026 | 4.4K | 11.7% | 4 | 4.4K | 11.7% | 5 | | Aug 2026 | 4.4K | 10.9% | 4 | 4.4K | 10.9% | 5 | | Sep 2026 | 4.4K | 11.9% | 4 | 5.4K | 14.6% | 3 | | Oct 2026 | 4.4K | 13.2% | 2 | 4.4K | 13.2% | 4 | ## How are BAKFlip’s and Retrax’s branded searches counted? Brandwave collects information about searches that people make online using BAKFlip’s and Retrax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BAKFlip**: Measured on the search term “bakflip”. - **Retrax**: Measured on the search term “retrax”. - [BAKFlip profile](/demand/global-en/brands/bakflip) - [Retrax profile](/demand/global-en/brands/retrax) - [All tonneau cover brands worldwide](/demand/global-en/categories/tonneau-cover-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BAKFlip or Retrax more popular in search? In October 2026, BAKFlip and Retrax were level in searches among tonneau cover brands worldwide, with an estimated 4.4K branded searches each, at 13.2% of the total each. ## Cite this page Brandwave. "BAKFlip vs Retrax: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/bakflip-vs-retrax This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bakflip-vs-retrax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.