--- title: "Baker vs Santa Cruz: Which is searched more?" description: "Is Baker or Santa Cruz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skateboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/baker-vs-santa-cruz" publisher: "Brandwave" --- # Baker vs Santa Cruz: Which is searched more? Is Baker or Santa Cruz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skateboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Baker and Santa Cruz - **Competitive set**: Skateboard brands - **Market**: Global - **Month measured**: Sep 2026 - **Baker Share of Search**: 15.8% - **Santa Cruz Share of Search**: 28.8% ## Is Baker or Santa Cruz more popular in search? - In September 2026, Santa Cruz had more branded searches than Baker among skateboard brands worldwide. Santa Cruz had about 40,500 branded searches, while Baker had 22,200. Santa Cruz made up 28.8% of all skateboard brand searches we track, and Baker accounted for 15.8%. - Santa Cruz was ahead of Baker in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Baker’s share of searches among skateboard brands worldwide moved from 19.5% to 15.8%, and its estimated monthly branded searches moved from 49.5K to 22.2K. - Across the 12 months ending September 2026, Santa Cruz’s share of searches among skateboard brands worldwide moved from 35.6% to 28.8%, and its estimated monthly branded searches moved from 90.5K to 40.5K. ## Top skateboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Santa Cruz was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Baker was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Santa Cruz was listed before Baker in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Powell Peralta | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Santa Cruz | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Baker | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Girl | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Anti-Hero | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Mini Logo | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Enjoi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Almost | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skateboard brands - Asked ChatGPT "Which skateboard brand should I buy?": 1. Powell Peralta, 2. Santa Cruz, 3. Mini Logo - Asked ChatGPT "What are the best skateboard brands?": 1. Powell Peralta, 2. Santa Cruz, 3. Baker, 4. Anti-Hero, 5. Girl, 6. Mini Logo - Asked ChatGPT "What's the best skateboard brand for a beginner skater?": 1. Santa Cruz, 2. Powell Peralta - Searched Google, AI Overview "skateboard brands": 1. Baker, 2. Powell Peralta, 3. Santa Cruz, 4. Girl, 5. Anti-Hero - Searched Google, AI Overview "skateboard for beginners": named none of the brands we track Not named in any answer: Enjoi and Almost. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for skateboard brands worldwide in September 2026? - In September 2026, Santa Cruz lost share of searches among skateboard brands worldwide, from 31.1% to 28.8%. - In September 2026, Baker lost share of searches among skateboard brands worldwide, from 17% to 15.8%. ## Month by month | Month | Baker estimated searches | Baker Share of Search | Baker rank | Santa Cruz estimated searches | Santa Cruz Share of Search | Santa Cruz rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 19.5% | 2 | 90.5K | 35.6% | 1 | | Nov 2025 | 40.5K | 18.9% | 2 | 74K | 34.5% | 1 | | Dec 2025 | 33.1K | 16.8% | 3 | 74K | 37.6% | 1 | | Jan 2026 | 27.1K | 16.1% | 3 | 60.5K | 35.8% | 1 | | Feb 2026 | 27.1K | 17% | 2 | 49.5K | 31.1% | 1 | | Mar 2026 | 33.1K | 17.3% | 3 | 60.5K | 31.6% | 1 | | Apr 2026 | 33.1K | 16.2% | 3 | 74K | 36.3% | 1 | | May 2026 | 33.1K | 17.4% | 3 | 60.5K | 31.8% | 1 | | Jun 2026 | 27.1K | 17.1% | 3 | 49.5K | 31.2% | 1 | | Jul 2026 | 27.1K | 18.1% | 3 | 40.5K | 27.1% | 1 | | Aug 2026 | 27.1K | 17% | 3 | 49.5K | 31.1% | 1 | | Sep 2026 | 22.2K | 15.8% | 3 | 40.5K | 28.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Baker’s and Santa Cruz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Baker**: Measured on the search term “baker skateboards”. - **Santa Cruz**: Measured on the search term “santa cruz skateboards”. - [Baker profile](/demand/global-en/brands/baker) - [Santa Cruz profile](/demand/global-en/brands/santa-cruz) - [All skateboard brands worldwide](/demand/global-en/categories/skateboard-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Baker or Santa Cruz more popular in search? In September 2026, Santa Cruz had more branded searches than Baker among skateboard brands worldwide. Santa Cruz had about 40,500 branded searches, while Baker had 22,200. Santa Cruz made up 28.8% of all skateboard brand searches we track, and Baker accounted for 15.8%. ## Cite this page Brandwave. "Baker vs Santa Cruz: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/baker-vs-santa-cruz This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/baker-vs-santa-cruz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.