--- title: "Baker Tilly vs Grant Thornton: Which is searched more?" description: "Is Baker Tilly or Grant Thornton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Accounting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/baker-tilly-vs-grant-thornton" publisher: "Brandwave" --- # Baker Tilly vs Grant Thornton: Which is searched more? Is Baker Tilly or Grant Thornton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Accounting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Baker Tilly and Grant Thornton - **Competitive set**: Accounting firms - **Market**: Global - **Month measured**: Sep 2026 - **Baker Tilly Share of Search**: 2.4% - **Grant Thornton Share of Search**: 4.4% ## Is Baker Tilly or Grant Thornton more popular in search? - In September 2026, Grant Thornton had more branded searches than Baker Tilly among accounting firms worldwide. Grant Thornton had about 246,000 branded searches, while Baker Tilly had 135,000. Grant Thornton made up 4.4% of all accounting firm searches we track, and Baker Tilly accounted for 2.4%. - Grant Thornton was ahead of Baker Tilly in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Baker Tilly’s share of searches among accounting firms worldwide held steady at 2.4%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, Grant Thornton’s share of searches among accounting firms worldwide moved from 4.3% to 4.4%, and its estimated monthly branded searches held steady at 246K. ## Top accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions, neither Baker Tilly nor Grant Thornton showed up in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Deloitte | 1 of 3 | 1 of 3 | | KPMG | 1 of 3 | 1 of 3 | | PwC | 1 of 3 | 1 of 3 | | EY | 1 of 3 | 1 of 3 | | Grant Thornton | 0 of 3 | 0 of 3 | | Forvis Mazars | 0 of 3 | 0 of 3 | | Baker Tilly | 0 of 3 | 0 of 3 | | BDO | 1 of 3 | 1 of 3 | ## Every AI answer about accounting firms - Asked ChatGPT "Which accounting firm should I hire?": named none of the brands we track - Asked ChatGPT "What are the best accounting firms?": 1. Deloitte, 2. PwC, 3. EY, 4. KPMG, 5. BDO - Asked ChatGPT "What's the best accounting firm for a small business?": named none of the brands we track Not named in any answer: Grant Thornton, Forvis Mazars and Baker Tilly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for accounting firms worldwide in September 2026? Neither Baker Tilly nor Grant Thornton moved beyond provider rounding among accounting firms in Sep 2026. ## Month by month | Month | Baker Tilly estimated searches | Baker Tilly Share of Search | Baker Tilly rank | Grant Thornton estimated searches | Grant Thornton Share of Search | Grant Thornton rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 2.4% | 7 | 246K | 4.3% | 5 | | Nov 2025 | 110K | 2.1% | 7 | 246K | 4.6% | 5 | | Dec 2025 | 110K | 2.5% | 7 | 201K | 4.6% | 5 | | Jan 2026 | 135K | 2.7% | 7 | 246K | 4.9% | 5 | | Feb 2026 | 135K | 2.7% | 7 | 246K | 4.9% | 5 | | Mar 2026 | 135K | 2.7% | 7 | 246K | 4.9% | 5 | | Apr 2026 | 135K | 2.7% | 7 | 246K | 4.9% | 5 | | May 2026 | 110K | 2.3% | 7 | 201K | 4.2% | 5 | | Jun 2026 | 135K | 2.7% | 7 | 201K | 4% | 5 | | Jul 2026 | 110K | 2.4% | 7 | 246K | 5.3% | 5 | | Aug 2026 | 110K | 2.3% | 7 | 201K | 4.2% | 5 | | Sep 2026 | 135K | 2.4% | 7 | 246K | 4.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Baker Tilly’s and Grant Thornton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Baker Tilly**: Measured on the search term “baker tilly”. - **Grant Thornton**: Measured on the search term “grant thornton”. - [Baker Tilly profile](/demand/global-en/brands/baker-tilly) - [Grant Thornton profile](/demand/global-en/brands/grant-thornton) - [All accounting firms worldwide](/demand/global-en/categories/accounting-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Baker Tilly or Grant Thornton more popular in search? In September 2026, Grant Thornton had more branded searches than Baker Tilly among accounting firms worldwide. Grant Thornton had about 246,000 branded searches, while Baker Tilly had 135,000. Grant Thornton made up 4.4% of all accounting firm searches we track, and Baker Tilly accounted for 2.4%. ## Cite this page Brandwave. "Baker Tilly vs Grant Thornton: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/baker-tilly-vs-grant-thornton This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/baker-tilly-vs-grant-thornton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.