--- title: "Baker Tilly vs Deloitte: Which is searched more?" description: "Is Baker Tilly or Deloitte more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Accounting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/baker-tilly-vs-deloitte" publisher: "Brandwave" --- # Baker Tilly vs Deloitte: Which is searched more? Is Baker Tilly or Deloitte more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Accounting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Baker Tilly and Deloitte - **Competitive set**: Accounting firms - **Market**: Global - **Month measured**: Sep 2026 - **Baker Tilly Share of Search**: 2.4% - **Deloitte Share of Search**: 32.6% ## Is Baker Tilly or Deloitte more popular in search? - In September 2026, Deloitte had more branded searches than Baker Tilly among accounting firms worldwide. Deloitte had about 1.8 million branded searches, while Baker Tilly had 135,000. Deloitte made up 32.6% of all accounting firm searches we track, and Baker Tilly accounted for 2.4%. - Deloitte was ahead of Baker Tilly in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Baker Tilly’s share of searches among accounting firms worldwide held steady at 2.4%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, Deloitte’s share of searches among accounting firms worldwide moved from 32.3% to 32.6%, and its estimated monthly branded searches held steady at 1.8M. ## Top accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Deloitte was mentioned in one out of three: in one of the three ChatGPT answers. Baker Tilly did not appear in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Deloitte | 1 of 3 | 1 of 3 | | KPMG | 1 of 3 | 1 of 3 | | PwC | 1 of 3 | 1 of 3 | | EY | 1 of 3 | 1 of 3 | | Grant Thornton | 0 of 3 | 0 of 3 | | Forvis Mazars | 0 of 3 | 0 of 3 | | Baker Tilly | 0 of 3 | 0 of 3 | | BDO | 1 of 3 | 1 of 3 | ## Every AI answer about accounting firms - Asked ChatGPT "Which accounting firm should I hire?": named none of the brands we track - Asked ChatGPT "What are the best accounting firms?": 1. Deloitte, 2. PwC, 3. EY, 4. KPMG, 5. BDO - Asked ChatGPT "What's the best accounting firm for a small business?": named none of the brands we track Not named in any answer: Grant Thornton, Forvis Mazars and Baker Tilly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for accounting firms worldwide in September 2026? - In September 2026, Deloitte gained share of searches among accounting firms worldwide, from 31.5% to 32.6%. ## Month by month | Month | Baker Tilly estimated searches | Baker Tilly Share of Search | Baker Tilly rank | Deloitte estimated searches | Deloitte Share of Search | Deloitte rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 2.4% | 7 | 1.8M | 32.3% | 1 | | Nov 2025 | 110K | 2.1% | 7 | 1.8M | 34.2% | 1 | | Dec 2025 | 110K | 2.5% | 7 | 1.2M | 28.1% | 1 | | Jan 2026 | 135K | 2.7% | 7 | 1.5M | 29.7% | 1 | | Feb 2026 | 135K | 2.7% | 7 | 1.5M | 29.6% | 1 | | Mar 2026 | 135K | 2.7% | 7 | 1.5M | 29.7% | 1 | | Apr 2026 | 135K | 2.7% | 7 | 1.5M | 29.7% | 1 | | May 2026 | 110K | 2.3% | 7 | 1.5M | 31.5% | 1 | | Jun 2026 | 135K | 2.7% | 7 | 1.5M | 29.8% | 1 | | Jul 2026 | 110K | 2.4% | 7 | 1.5M | 32.3% | 1 | | Aug 2026 | 110K | 2.3% | 7 | 1.5M | 31.5% | 1 | | Sep 2026 | 135K | 2.4% | 7 | 1.8M | 32.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Baker Tilly’s and Deloitte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Baker Tilly**: Measured on the search term “baker tilly”. - **Deloitte**: Measured on the search term “deloitte”. - [Baker Tilly profile](/demand/global-en/brands/baker-tilly) - [Deloitte profile](/demand/global-en/brands/deloitte) - [All accounting firms worldwide](/demand/global-en/categories/accounting-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Baker Tilly or Deloitte more popular in search? In September 2026, Deloitte had more branded searches than Baker Tilly among accounting firms worldwide. Deloitte had about 1.8 million branded searches, while Baker Tilly had 135,000. Deloitte made up 32.6% of all accounting firm searches we track, and Baker Tilly accounted for 2.4%. ## Cite this page Brandwave. "Baker Tilly vs Deloitte: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/baker-tilly-vs-deloitte This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/baker-tilly-vs-deloitte. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.