--- title: "Baker McKenzie vs Norton Rose Fulbright: Which is searched more?" description: "Which is more popular in search, Baker McKenzie or Norton Rose Fulbright? Compare estimated monthly branded-search demand and Share of Search inside the Law firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/baker-mckenzie-vs-norton-rose-fulbright" publisher: "Brandwave" --- # Baker McKenzie vs Norton Rose Fulbright: Which is searched more? Which is more popular in search, Baker McKenzie or Norton Rose Fulbright? Compare estimated monthly branded-search demand and Share of Search inside the Law firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Baker McKenzie and Norton Rose Fulbright - **Competitive set**: Law firms - **Market**: Global - **Month measured**: Aug 2026 - **Baker McKenzie Share of Search**: 17.5% - **Norton Rose Fulbright Share of Search**: 11.7% ## Which is more popular in search, Baker McKenzie or Norton Rose Fulbright? - In August 2026, Baker McKenzie had more branded searches than Norton Rose Fulbright among law firms worldwide. Baker McKenzie was estimated to have 74K branded searches compared to Norton Rose Fulbright’s 49.5K, and held a 17.5% Share of Search versus Norton Rose Fulbright’s 11.7%. - Baker McKenzie was ahead of Norton Rose Fulbright in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Baker McKenzie’s estimated Share of Search among law firms worldwide moved from 19.4% to 17.5%, and its estimated monthly branded searches moved from 110K to 74K. - Across the 11 months ending August 2026, Norton Rose Fulbright’s estimated Share of Search among law firms worldwide moved from 10.7% to 11.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K. ## How did search popularity change for law firms worldwide in August 2026? - In August 2026, Norton Rose Fulbright lost estimated Share of Search among law firms worldwide, from 13.9% to 11.7%. - Estimated monthly branded searches for Baker McKenzie worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026. ## Month by month | Month | Baker McKenzie estimated searches | Baker McKenzie Share of Search | Baker McKenzie rank | Norton Rose Fulbright estimated searches | Norton Rose Fulbright Share of Search | Norton Rose Fulbright rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 19.4% | 2 | 60.5K | 10.7% | 6 | | Nov 2025 | 90.5K | 18.3% | 3 | 60.5K | 12.2% | 6 | | Dec 2025 | 74K | 4.7% | 4 | 49.5K | 3.2% | 6 | | Jan 2026 | 90.5K | 17.7% | 3 | 60.5K | 11.8% | 6 | | Feb 2026 | 90.5K | 19% | 2 | 60.5K | 12.7% | 6 | | Mar 2026 | 90.5K | 17.7% | 3 | 60.5K | 11.8% | 6 | | Apr 2026 | 74K | 15.5% | 3 | 60.5K | 12.7% | 6 | | May 2026 | 74K | 17.1% | 3 | 60.5K | 13.9% | 5 | | Jun 2026 | 90.5K | 20.1% | 2 | 60.5K | 13.4% | 5 | | Jul 2026 | 74K | 17.1% | 3 | 60.5K | 13.9% | 5 | | Aug 2026 | 74K | 17.5% | 3 | 49.5K | 11.7% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Baker McKenzie’s and Norton Rose Fulbright’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Baker McKenzie**: Measured on the search term “baker mckenzie”. - **Norton Rose Fulbright**: Measured on the search term “norton rose fulbright”. - [Baker McKenzie profile](/demand/global-en/brands/baker-mckenzie) - [Norton Rose Fulbright profile](/demand/global-en/brands/norton-rose-fulbright) - [All law firms worldwide](/demand/global-en/categories/law-firms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Baker McKenzie or Norton Rose Fulbright? In August 2026, Baker McKenzie had more branded searches than Norton Rose Fulbright among law firms worldwide. Baker McKenzie was estimated to have 74K branded searches compared to Norton Rose Fulbright’s 49.5K, and held a 17.5% Share of Search versus Norton Rose Fulbright’s 11.7%. ## Cite this page Brandwave. "Baker McKenzie vs Norton Rose Fulbright: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/baker-mckenzie-vs-norton-rose-fulbright This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/baker-mckenzie-vs-norton-rose-fulbright. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.