---
title: "Baker McKenzie vs Linklaters: Which is more popular by branded search?"
description: "Which is more popular in search, Baker McKenzie or Linklaters? Compare estimated monthly branded-search demand and Share of Search inside the Law firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/baker-mckenzie-vs-linklaters"
publisher: "Brandwave"
---

# Baker McKenzie vs Linklaters: Which is more popular by branded search?

Which is more popular in search, Baker McKenzie or Linklaters? Compare estimated monthly branded-search demand and Share of Search inside the Law firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Baker McKenzie and Linklaters
- **Competitive set**: Law firms
- **Market**: Global
- **Month measured**: Aug 2026
- **Baker McKenzie Share of Search**: 19.8%
- **Linklaters Share of Search**: 16.2%

## Which is more popular in search, Baker McKenzie or Linklaters?

- In August 2026, Baker McKenzie had more branded searches than Linklaters among law firms worldwide. Baker McKenzie was estimated to have 74K branded searches compared to Linklaters’ 60.5K, and held a 19.8% Share of Search versus Linklaters’ 16.2%.
- The lead changed hands 2 times in the 11 months ending August 2026: Linklaters took it in December 2025, Baker McKenzie took it in February 2026.
- Across the 11 months ending August 2026, Baker McKenzie’s estimated Share of Search among law firms worldwide moved from 21.8% to 19.8%, and its estimated monthly branded searches moved from 110K to 74K.
- Across the 11 months ending August 2026, Linklaters’ estimated Share of Search among law firms worldwide moved from 17.9% to 16.2%, and its estimated monthly branded searches moved from 90.5K to 60.5K.

## How did search popularity change for law firms worldwide in August 2026?

- In August 2026, Baker McKenzie gained estimated Share of Search among law firms worldwide, from 19.2% to 19.8%.
- Estimated monthly branded searches for Linklaters worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

## Month by month

| Month | Baker McKenzie estimated searches | Baker McKenzie Share of Search | Baker McKenzie rank | Linklaters estimated searches | Linklaters Share of Search | Linklaters rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 21.8% | 1 | 90.5K | 17.9% | 3 |
| Nov 2025 | 90.5K | 20.3% | 2 | 74K | 16.6% | 3 |
| Dec 2025 | 74K | 4.9% | 3 | 1.2M | 80.1% | 1 |
| Jan 2026 | 90.5K | 19.6% | 2 | 90.5K | 19.6% | 3 |
| Feb 2026 | 90.5K | 20.8% | 2 | 74K | 17% | 3 |
| Mar 2026 | 90.5K | 19.6% | 2 | 90.5K | 19.6% | 3 |
| Apr 2026 | 74K | 17.3% | 2 | 74K | 17.3% | 3 |
| May 2026 | 74K | 19.2% | 2 | 60.5K | 15.7% | 3 |
| Jun 2026 | 90.5K | 22.6% | 1 | 60.5K | 15.1% | 3 |
| Jul 2026 | 74K | 19.2% | 2 | 60.5K | 15.7% | 3 |
| Aug 2026 | 74K | 19.8% | 2 | 60.5K | 16.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Baker McKenzie’s and Linklaters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Baker McKenzie**: Measured on the search term “baker mckenzie”.
- **Linklaters**: Measured on the search term “linklaters”.

- [Baker McKenzie profile](/demand/global-en/brands/baker-mckenzie)
- [Linklaters profile](/demand/global-en/brands/linklaters)
- [All law firms worldwide](/demand/global-en/categories/law-firms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Baker McKenzie or Linklaters?

In August 2026, Baker McKenzie had more branded searches than Linklaters among law firms worldwide. Baker McKenzie was estimated to have 74K branded searches compared to Linklaters’ 60.5K, and held a 19.8% Share of Search versus Linklaters’ 16.2%.

## Cite this page

Brandwave. "Baker McKenzie vs Linklaters: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/baker-mckenzie-vs-linklaters

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/baker-mckenzie-vs-linklaters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.