--- title: "Baker Hughes vs SAP S/4HANA: Which is searched more?" description: "Is Baker Hughes or SAP S/4HANA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oil and gas software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/baker-hughes-vs-sap-s4hana" publisher: "Brandwave" --- # Baker Hughes vs SAP S/4HANA: Which is searched more? Is Baker Hughes or SAP S/4HANA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oil and gas software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Baker Hughes and SAP S/4HANA - **Competitive set**: Oil and gas software - **Market**: Global - **Month measured**: Sep 2026 - **Baker Hughes Share of Search**: 39.1% - **SAP S/4HANA Share of Search**: 21.9% ## Is Baker Hughes or SAP S/4HANA more popular in search? - In September 2026, Baker Hughes had more branded searches than SAP S/4HANA among oil and gas software worldwide. Baker Hughes had about 201,000 branded searches, while SAP S/4HANA had 113,000. Baker Hughes made up 39.1% of all oil and gas software searches we track, and SAP S/4HANA accounted for 21.9%. - Baker Hughes was ahead of SAP S/4HANA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Baker Hughes’ share of searches among oil and gas software worldwide moved from 38.7% to 39.1%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, SAP S/4HANA’s share of searches among oil and gas software worldwide moved from 22.6% to 21.9%, and its estimated monthly branded searches moved from 118K to 113K. ## Top oil and gas software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SAP S/4HANA was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Baker Hughes did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Quorum | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | IFS Cloud | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Peloton WellView | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | SLB | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Enverus | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | SAP S/4HANA | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Baker Hughes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Halliburton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oil and gas software - Asked ChatGPT "Which oil and gas software should I use?": 1. SLB, 2. Peloton WellView, 3. Quorum, 4. SAP S/4HANA - Asked ChatGPT "What are the best oil and gas software options?": 1. SLB, 2. Quorum, 3. IFS Cloud, 4. SAP S/4HANA - Asked ChatGPT "What's the best oil and gas software for field operations?": 1. Peloton WellView, 2. IFS Cloud - Searched Google, AI Overview "oil and gas software": 1. Quorum, 2. Enverus - Searched Google, AI Overview "production accounting software": named none of the brands we track Not named in any answer: Baker Hughes and Halliburton. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for oil and gas software worldwide in September 2026? - In September 2026, Baker Hughes gained share of searches among oil and gas software worldwide, from 36.2% to 39.1%. - In September 2026, SAP S/4HANA gained share of searches among oil and gas software worldwide, from 20.2% to 21.9%. ## Month by month | Month | Baker Hughes estimated searches | Baker Hughes Share of Search | Baker Hughes rank | SAP S/4HANA estimated searches | SAP S/4HANA Share of Search | SAP S/4HANA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 38.7% | 1 | 118K | 22.6% | 3 | | Nov 2025 | 165K | 32.5% | 2 | 113K | 22.2% | 3 | | Dec 2025 | 165K | 39.3% | 1 | 92.1K | 21.9% | 3 | | Jan 2026 | 201K | 30.9% | 2 | 113K | 17.3% | 3 | | Feb 2026 | 165K | 31.8% | 2 | 118K | 22.7% | 3 | | Mar 2026 | 201K | 36.2% | 1 | 118K | 21.2% | 3 | | Apr 2026 | 201K | 36.6% | 1 | 113K | 20.5% | 3 | | May 2026 | 165K | 34.5% | 1 | 113K | 23.6% | 3 | | Jun 2026 | 201K | 39.2% | 1 | 113K | 22% | 3 | | Jul 2026 | 201K | 36.8% | 1 | 113K | 20.6% | 3 | | Aug 2026 | 165K | 36.2% | 1 | 92.1K | 20.2% | 3 | | Sep 2026 | 201K | 39.1% | 1 | 113K | 21.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Baker Hughes’ and SAP S/4HANA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Baker Hughes**: Measured on the search term “baker hughes”. - **SAP S/4HANA**: Measured on the search terms “s 4hana” and “sap s4hana”, summed into one figure. - [Baker Hughes profile](/demand/global-en/brands/baker-hughes) - [SAP S/4HANA profile](/demand/global-en/brands/sap-s4hana) - [All oil and gas software worldwide](/demand/global-en/categories/oil-and-gas-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Baker Hughes or SAP S/4HANA more popular in search? In September 2026, Baker Hughes had more branded searches than SAP S/4HANA among oil and gas software worldwide. Baker Hughes had about 201,000 branded searches, while SAP S/4HANA had 113,000. Baker Hughes made up 39.1% of all oil and gas software searches we track, and SAP S/4HANA accounted for 21.9%. ## Cite this page Brandwave. "Baker Hughes vs SAP S/4HANA: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/baker-hughes-vs-sap-s4hana This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/baker-hughes-vs-sap-s4hana. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.