---
title: "Baker Hughes vs Halliburton: Which is more popular by branded search?"
description: "Which is more popular in search, Baker Hughes or Halliburton? Compare estimated monthly branded-search demand and Share of Search inside the Oil and gas software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/baker-hughes-vs-halliburton"
publisher: "Brandwave"
---

# Baker Hughes vs Halliburton: Which is more popular by branded search?

Which is more popular in search, Baker Hughes or Halliburton? Compare estimated monthly branded-search demand and Share of Search inside the Oil and gas software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Baker Hughes and Halliburton
- **Competitive set**: Oil and gas software
- **Market**: Global
- **Month measured**: Aug 2026
- **Baker Hughes Share of Search**: 30%
- **Halliburton Share of Search**: 30%

## Which is more popular in search, Baker Hughes or Halliburton?

- In August 2026, Baker Hughes and Halliburton were level on Share of Search among oil and gas software worldwide, with an estimated 165K branded searches each, at 30% estimated Share of Search each.
- The lead changed hands 4 times in the 11 months ending August 2026: Halliburton took it in November 2025, Baker Hughes took it in December 2025, Halliburton took it in January 2026, Baker Hughes took it in June 2026.
- Across the 11 months ending August 2026, Baker Hughes’ estimated Share of Search among oil and gas software worldwide moved from 31.7% to 30%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Halliburton’s estimated Share of Search among oil and gas software worldwide moved from 26% to 30%, and its estimated monthly branded searches held steady at 165K.

## How did search popularity change for oil and gas software worldwide in August 2026?

- In August 2026, Quorum overtook Baker Hughes to take the highest estimated Share of Search among oil and gas software worldwide, at 36.6%.
- In August 2026, Baker Hughes lost estimated Share of Search among oil and gas software worldwide, from 34.3% to 30%.
- In August 2026, Halliburton lost estimated Share of Search among oil and gas software worldwide, from 34.3% to 30%.

## Month by month

| Month | Baker Hughes estimated searches | Baker Hughes Share of Search | Baker Hughes rank | Halliburton estimated searches | Halliburton Share of Search | Halliburton rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 31.7% | 2 | 165K | 26% | 3 |
| Nov 2025 | 165K | 26.2% | 3 | 201K | 31.9% | 2 |
| Dec 2025 | 165K | 31.8% | 2 | 135K | 26% | 3 |
| Jan 2026 | 201K | 27.7% | 2 | 301K | 41.5% | 1 |
| Feb 2026 | 165K | 28% | 3 | 201K | 34.1% | 1 |
| Mar 2026 | 201K | 27.7% | 2 | 201K | 27.7% | 3 |
| Apr 2026 | 201K | 30% | 2 | 201K | 30% | 3 |
| May 2026 | 165K | 27.8% | 2 | 165K | 27.8% | 3 |
| Jun 2026 | 201K | 31.7% | 2 | 165K | 26% | 3 |
| Jul 2026 | 201K | 34.3% | 1 | 201K | 34.3% | 2 |
| Aug 2026 | 165K | 30% | 2 | 165K | 30% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Baker Hughes’ and Halliburton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Baker Hughes**: Measured on the search term “baker hughes”.
- **Halliburton**: Measured on the search term “halliburton”.

- [Baker Hughes profile](/demand/global-en/brands/baker-hughes)
- [Halliburton profile](/demand/global-en/brands/halliburton)
- [All oil and gas software worldwide](/demand/global-en/categories/oil-and-gas-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Baker Hughes or Halliburton?

In August 2026, Baker Hughes and Halliburton were level on Share of Search among oil and gas software worldwide, with an estimated 165K branded searches each, at 30% estimated Share of Search each.

## Cite this page

Brandwave. "Baker Hughes vs Halliburton: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/baker-hughes-vs-halliburton

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/baker-hughes-vs-halliburton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.