--- title: "Bain & Company vs PwC: Which is searched more?" description: "Is Bain & Company or PwC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Consulting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bain-and-company-vs-pwc" publisher: "Brandwave" --- # Bain & Company vs PwC: Which is searched more? Is Bain & Company or PwC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Consulting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bain & Company and PwC - **Competitive set**: Consulting firms - **Market**: Global - **Month measured**: Sep 2026 - **Bain & Company Share of Search**: 4.6% - **PwC Share of Search**: 17.4% ## Is Bain & Company or PwC more popular in search? - In September 2026, PwC had more branded searches than Bain & Company among consulting firms worldwide. PwC had about 1 million branded searches, while Bain & Company had 268,000. PwC made up 17.4% of all consulting firm searches we track, and Bain & Company accounted for 4.6%. - PwC was ahead of Bain & Company in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bain & Company’s share of searches among consulting firms worldwide moved from 5% to 4.6%, and its estimated monthly branded searches moved from 304K to 268K. - Across the 12 months ending September 2026, PwC’s share of searches among consulting firms worldwide moved from 16.6% to 17.4%, and its estimated monthly branded searches held steady at 1M. ## Top consulting firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bain & Company appeared in all four answers. PwC was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Bain & Company was listed before PwC in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | McKinsey & Company | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | BCG | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Bain & Company | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Oliver Wyman | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Deloitte | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | EY-Parthenon | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Kearney | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | L.E.K. Consulting | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | Accenture | 9th | 1 of 3 | 1 of 1 | 2 of 4 | | PwC | 10th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about consulting firms - Asked ChatGPT "Which consulting firm should I hire?": 1. BCG, 2. McKinsey & Company, 3. Bain & Company, 4. Deloitte - Asked ChatGPT "What are the best consulting firms?": 1. McKinsey & Company, 2. BCG, 3. Bain & Company, 4. Deloitte, 5. Oliver Wyman, 6. Kearney, 7. EY-Parthenon, 8. L.E.K. Consulting, 9. Accenture, 10. PwC - Asked ChatGPT "What's the best consulting firm for business strategy?": 1. McKinsey & Company, 2. Bain & Company, 3. BCG, 4. Oliver Wyman, 5. EY-Parthenon, 6. L.E.K. Consulting, 7. Kearney - Searched Google, AI Overview "business consulting firm": 1. McKinsey & Company, 2. BCG, 3. Bain & Company, 4. Deloitte, 5. Accenture Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for consulting firms worldwide in September 2026? - In September 2026, PwC gained share of searches among consulting firms worldwide, from 15.6% to 17.4%. - In September 2026, Bain & Company lost share of searches among consulting firms worldwide, from 7.2% to 4.6%. ## Month by month | Month | Bain & Company estimated searches | Bain & Company Share of Search | Bain & Company rank | PwC estimated searches | PwC Share of Search | PwC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 304K | 5% | 6 | 1M | 16.6% | 3 | | Nov 2025 | 301K | 5.2% | 6 | 1M | 17.3% | 3 | | Dec 2025 | 310K | 6.1% | 6 | 1M | 19.8% | 3 | | Jan 2026 | 323K | 5.9% | 6 | 1M | 18.3% | 3 | | Feb 2026 | 268K | 5% | 6 | 1M | 18.5% | 3 | | Mar 2026 | 323K | 5.8% | 6 | 1M | 17.9% | 3 | | Apr 2026 | 268K | 4.9% | 6 | 1M | 18.2% | 3 | | May 2026 | 265K | 5.1% | 6 | 823K | 15.8% | 3 | | Jun 2026 | 265K | 5.1% | 6 | 823K | 16% | 3 | | Jul 2026 | 265K | 5.1% | 6 | 823K | 16% | 3 | | Aug 2026 | 378K | 7.2% | 6 | 823K | 15.6% | 3 | | Sep 2026 | 268K | 4.6% | 6 | 1M | 17.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bain & Company’s and PwC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bain & Company**: Measured on the search terms “bain”, “bain consulting” and “baincompany”, summed into one figure. - **PwC**: Measured on the search term “pwc”. - [Bain & Company profile](/demand/global-en/brands/bain-and-company) - [PwC profile](/demand/global-en/brands/pwc) - [All consulting firms worldwide](/demand/global-en/categories/consulting-firms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bain & Company or PwC more popular in search? In September 2026, PwC had more branded searches than Bain & Company among consulting firms worldwide. PwC had about 1 million branded searches, while Bain & Company had 268,000. PwC made up 17.4% of all consulting firm searches we track, and Bain & Company accounted for 4.6%. ## Cite this page Brandwave. "Bain & Company vs PwC: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bain-and-company-vs-pwc This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bain-and-company-vs-pwc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.