---
title: "Baileys vs Frangelico: Which is searched more?"
description: "Which is more popular in search, Baileys or Frangelico? Compare estimated monthly branded-search demand and Share of Search inside the Liqueur brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/baileys-vs-frangelico"
publisher: "Brandwave"
---

# Baileys vs Frangelico: Which is searched more?

Which is more popular in search, Baileys or Frangelico? Compare estimated monthly branded-search demand and Share of Search inside the Liqueur brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Baileys and Frangelico
- **Competitive set**: Liqueur brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Baileys Share of Search**: 27%
- **Frangelico Share of Search**: 3%

## Which is more popular in search, Baileys or Frangelico?

- In September 2026, Baileys had more branded searches than Frangelico among liqueur brands worldwide. Baileys was estimated to have 1M branded searches compared to Frangelico’s 110K, and held a 27% Share of Search versus Frangelico’s 3%.
- Baileys was ahead of Frangelico in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baileys’ estimated Share of Search among liqueur brands worldwide moved from 24.2% to 27%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Frangelico’s estimated Share of Search among liqueur brands worldwide moved from 3.3% to 3%, and its estimated monthly branded searches moved from 135K to 110K.

## How did search popularity change for liqueur brands worldwide in September 2026?

- In September 2026, Baileys overtook Aperol to rank 2nd among liqueur brands worldwide, with 27% estimated Share of Search.
- Estimated monthly branded searches for Frangelico worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

## Month by month

| Month | Baileys estimated searches | Baileys Share of Search | Baileys rank | Frangelico estimated searches | Frangelico Share of Search | Frangelico rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 24.2% | 2 | 135K | 3.3% | 6 |
| Nov 2025 | 1.2M | 27.9% | 2 | 165K | 3.8% | 6 |
| Dec 2025 | 2.7M | 35.7% | 1 | 246K | 3.2% | 6 |
| Jan 2026 | 1.2M | 28.1% | 2 | 135K | 3.1% | 6 |
| Feb 2026 | 823K | 24.4% | 2 | 110K | 3.3% | 6 |
| Mar 2026 | 823K | 23.4% | 3 | 110K | 3.1% | 6 |
| Apr 2026 | 823K | 22.2% | 3 | 110K | 3% | 6 |
| May 2026 | 1M | 23.9% | 3 | 135K | 3.2% | 6 |
| Jun 2026 | 823K | 20.6% | 3 | 110K | 2.8% | 6 |
| Jul 2026 | 1M | 24% | 3 | 110K | 2.6% | 6 |
| Aug 2026 | 1M | 22.4% | 3 | 135K | 3% | 6 |
| Sep 2026 | 1M | 27% | 2 | 110K | 3% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Baileys’ and Frangelico’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Baileys**: Measured on the search term “baileys”.
- **Frangelico**: Measured on the search term “frangelico”.

- [Baileys profile](/demand/global-en/brands/baileys)
- [Frangelico profile](/demand/global-en/brands/frangelico)
- [All liqueur brands worldwide](/demand/global-en/categories/liqueur-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Baileys or Frangelico?

In September 2026, Baileys had more branded searches than Frangelico among liqueur brands worldwide. Baileys was estimated to have 1M branded searches compared to Frangelico’s 110K, and held a 27% Share of Search versus Frangelico’s 3%.

## Cite this page

Brandwave. "Baileys vs Frangelico: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/baileys-vs-frangelico

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/baileys-vs-frangelico. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.