--- title: "Badger Maps vs SPOTIO: Which is more popular by branded search?" description: "Which is more popular in search, Badger Maps or SPOTIO? Compare estimated monthly branded-search demand and Share of Search inside the Field sales routing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/badger-maps-vs-spotio" publisher: "Brandwave" --- # Badger Maps vs SPOTIO: Which is more popular by branded search? Which is more popular in search, Badger Maps or SPOTIO? Compare estimated monthly branded-search demand and Share of Search inside the Field sales routing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Badger Maps and SPOTIO - **Competitive set**: Field sales routing platforms - **Market**: Global - **Month measured**: Aug 2026 - **Badger Maps Share of Search**: 31% - **SPOTIO Share of Search**: 21.6% ## Which is more popular in search, Badger Maps or SPOTIO? - In August 2026, Badger Maps had more branded searches than SPOTIO among field sales routing platforms worldwide. Badger Maps was estimated to have 5.5K branded searches compared to SPOTIO’s 3.8K, and held a 31% Share of Search versus SPOTIO’s 21.6%. - Badger Maps was ahead of SPOTIO in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among field sales routing platforms worldwide moved from 29.4% to 31%, and its estimated monthly branded searches moved from 6.7K to 5.5K. - Across the 11 months ending August 2026, SPOTIO’s estimated Share of Search among field sales routing platforms worldwide moved from 24.7% to 21.6%, and its estimated monthly branded searches moved from 5.6K to 3.8K. ## How did search popularity change for field sales routing platforms worldwide in August 2026? - In August 2026, Badger Maps gained estimated Share of Search among field sales routing platforms worldwide, from 29.9% to 31%. - In August 2026, SPOTIO lost estimated Share of Search among field sales routing platforms worldwide, from 25.7% to 21.6%. ## Month by month | Month | Badger Maps estimated searches | Badger Maps Share of Search | Badger Maps rank | SPOTIO estimated searches | SPOTIO Share of Search | SPOTIO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.7K | 29.4% | 2 | 5.6K | 24.7% | 3 | | Nov 2025 | 5.5K | 29.4% | 2 | 4.6K | 24.7% | 3 | | Dec 2025 | 5.5K | 30.5% | 2 | 4.6K | 25.4% | 3 | | Jan 2026 | 6.7K | 30.3% | 2 | 5.7K | 25.4% | 3 | | Feb 2026 | 5.5K | 28.1% | 2 | 4.6K | 23.4% | 3 | | Mar 2026 | 6.8K | 28.2% | 2 | 5.7K | 23.8% | 3 | | Apr 2026 | 6.7K | 30.5% | 2 | 5.7K | 25.9% | 3 | | May 2026 | 5.5K | 28.2% | 2 | 4.7K | 23.9% | 3 | | Jun 2026 | 5.5K | 27.7% | 2 | 4.7K | 23.7% | 3 | | Jul 2026 | 5.5K | 29.9% | 2 | 4.7K | 25.7% | 3 | | Aug 2026 | 5.5K | 31% | 2 | 3.8K | 21.6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Badger Maps’ and SPOTIO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Badger Maps**: Measured on the search terms “badger maps”, “badger maps app”, “badger maps field sales”, “badger maps sales route planner”, “badgermapping com” and “badgermaps”, summed into one figure. - **SPOTIO**: Measured on the search terms “spotio”, “spotio app”, “spotio com” and “spotio sales app”, summed into one figure. - [Badger Maps profile](/demand/global-en/brands/badger-maps) - [SPOTIO profile](/demand/global-en/brands/spotio) - [All field sales routing platforms worldwide](/demand/global-en/categories/field-sales-routing-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Badger Maps or SPOTIO? In August 2026, Badger Maps had more branded searches than SPOTIO among field sales routing platforms worldwide. Badger Maps was estimated to have 5.5K branded searches compared to SPOTIO’s 3.8K, and held a 31% Share of Search versus SPOTIO’s 21.6%. ## Cite this page Brandwave. "Badger Maps vs SPOTIO: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/badger-maps-vs-spotio This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/badger-maps-vs-spotio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.