--- title: "Badger Maps vs Spoke Dispatch: Which is searched more?" description: "Is Badger Maps or Spoke Dispatch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Route optimisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/badger-maps-vs-spoke-dispatch" publisher: "Brandwave" --- # Badger Maps vs Spoke Dispatch: Which is searched more? Is Badger Maps or Spoke Dispatch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Route optimisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Badger Maps and Spoke Dispatch - **Competitive set**: Route optimisation platforms - **Market**: Global - **Month measured**: Sep 2026 - **Badger Maps Share of Search**: 12.7% - **Spoke Dispatch Share of Search**: 5.5% ## Is Badger Maps or Spoke Dispatch more popular in search? - In September 2026, Badger Maps had more branded searches than Spoke Dispatch among route optimisation platforms worldwide. Badger Maps had about 4,400 branded searches, while Spoke Dispatch had 1,900. Badger Maps made up 12.7% of all route optimisation platform searches we track, and Spoke Dispatch accounted for 5.5%. - Badger Maps was ahead of Spoke Dispatch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Badger Maps’ share of searches among route optimisation platforms worldwide moved from 15.1% to 12.7%, and its estimated monthly branded searches moved from 6.6K to 4.4K. - Across the 12 months ending September 2026, Spoke Dispatch’s share of searches among route optimisation platforms worldwide moved from 0.48% to 5.5%, and its estimated monthly branded searches moved from 210 to 1.9K. ## Top route optimisation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spoke Dispatch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Badger Maps did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OptimoRoute | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Route4Me | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Routific | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Spoke Dispatch | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Onfleet | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Circuit | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Badger Maps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about route optimisation platforms - Asked ChatGPT "Which route optimisation platform should I use?": 1. Routific, 2. OptimoRoute, 3. Spoke Dispatch, 4. Route4Me, 5. Circuit - Asked ChatGPT "What are the best route optimisation platforms?": 1. OptimoRoute, 2. Routific, 3. Route4Me, 4. Onfleet - Asked ChatGPT "What's the best route optimisation platform for delivery routes?": 1. Route4Me, 2. OptimoRoute, 3. Onfleet, 4. Routific, 5. Spoke Dispatch, 6. Circuit - Searched Google, AI Overview "route optimisation software": 1. Route4Me, 2. OptimoRoute - Searched Google, AI Overview "route planning software": 1. Route4Me Not named in any answer: Badger Maps. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for route optimisation platforms worldwide in September 2026? - In September 2026, Badger Maps lost share of searches among route optimisation platforms worldwide, from 15.8% to 12.7%. - Estimated monthly branded searches for Spoke Dispatch worldwide rose 804.8% over 12 measured months, from 210 to 1.9K in September 2026. ## Month by month | Month | Badger Maps estimated searches | Badger Maps Share of Search | Badger Maps rank | Spoke Dispatch estimated searches | Spoke Dispatch Share of Search | Spoke Dispatch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 15.1% | 4 | 210 | 0.48% | 7 | | Nov 2025 | 5.4K | 13.3% | 4 | 1K | 2.5% | 6 | | Dec 2025 | 5.4K | 13.5% | 5 | 1.3K | 3.3% | 6 | | Jan 2026 | 6.6K | 16% | 4 | 1.3K | 3.1% | 6 | | Feb 2026 | 5.4K | 13.9% | 4 | 1.6K | 4.1% | 6 | | Mar 2026 | 6.6K | 15.6% | 3 | 1.6K | 3.8% | 6 | | Apr 2026 | 6.6K | 15.6% | 3 | 1.6K | 3.8% | 6 | | May 2026 | 5.4K | 13.5% | 3 | 1.6K | 4% | 6 | | Jun 2026 | 5.4K | 14.4% | 3 | 1.9K | 5.1% | 6 | | Jul 2026 | 5.4K | 15.7% | 3 | 1.9K | 5.5% | 6 | | Aug 2026 | 5.4K | 15.8% | 3 | 1.9K | 5.6% | 6 | | Sep 2026 | 4.4K | 12.7% | 3 | 1.9K | 5.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Badger Maps’ and Spoke Dispatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Badger Maps**: Measured on the search term “badger maps”. - **Spoke Dispatch**: Measured on the search term “spoke dispatch”. - [Badger Maps profile](/demand/global-en/brands/badger-maps) - [Spoke Dispatch profile](/demand/global-en/brands/spoke-dispatch) - [All route optimisation platforms worldwide](/demand/global-en/categories/route-optimisation-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Badger Maps or Spoke Dispatch more popular in search? In September 2026, Badger Maps had more branded searches than Spoke Dispatch among route optimisation platforms worldwide. Badger Maps had about 4,400 branded searches, while Spoke Dispatch had 1,900. Badger Maps made up 12.7% of all route optimisation platform searches we track, and Spoke Dispatch accounted for 5.5%. ## Cite this page Brandwave. "Badger Maps vs Spoke Dispatch: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/badger-maps-vs-spoke-dispatch This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/badger-maps-vs-spoke-dispatch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.