--- title: "Badger Maps vs Routific: Which is more popular by branded search?" description: "Which is more popular in search, Badger Maps or Routific? Compare estimated monthly branded-search demand and Share of Search inside the Route optimisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/badger-maps-vs-routific" publisher: "Brandwave" --- # Badger Maps vs Routific: Which is more popular by branded search? Which is more popular in search, Badger Maps or Routific? Compare estimated monthly branded-search demand and Share of Search inside the Route optimisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Badger Maps and Routific - **Competitive set**: Route optimisation platforms - **Market**: Global - **Month measured**: Aug 2026 - **Badger Maps Share of Search**: 22.6% - **Routific Share of Search**: 18.1% ## Which is more popular in search, Badger Maps or Routific? - In August 2026, Badger Maps had more branded searches than Routific among route optimisation platforms worldwide. Badger Maps was estimated to have 5.5K branded searches compared to Routific’s 4.4K, and held a 22.6% Share of Search versus Routific’s 18.1%. - The lead changed hands 2 times in the 11 months ending August 2026: Routific took it in December 2025, Badger Maps took it in January 2026. - Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among route optimisation platforms worldwide moved from 19.8% to 22.6%, and its estimated monthly branded searches moved from 6.7K to 5.5K. - Across the 11 months ending August 2026, Routific’s estimated Share of Search among route optimisation platforms worldwide moved from 19.5% to 18.1%, and its estimated monthly branded searches moved from 6.6K to 4.4K. ## How did search popularity change for route optimisation platforms worldwide in August 2026? - In August 2026, Route4Me overtook Routific to rank 3rd among route optimisation platforms worldwide, at 18.1%. - In August 2026, Routific lost estimated Share of Search among route optimisation platforms worldwide, from 22.1% to 18.1%. - Badger Maps’ estimated Share of Search among route optimisation platforms worldwide has gained ground for 3 months in a row, from 19.3% to 22.6% in August 2026. ## Month by month | Month | Badger Maps estimated searches | Badger Maps Share of Search | Badger Maps rank | Routific estimated searches | Routific Share of Search | Routific rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.7K | 19.8% | 3 | 6.6K | 19.5% | 4 | | Nov 2025 | 5.5K | 18.4% | 3 | 5.4K | 18.2% | 4 | | Dec 2025 | 5.5K | 19% | 4 | 6.6K | 23% | 3 | | Jan 2026 | 6.7K | 22.2% | 3 | 5.4K | 17.8% | 4 | | Feb 2026 | 5.5K | 20.1% | 3 | 5.4K | 19.6% | 4 | | Mar 2026 | 6.8K | 21.8% | 2 | 5.4K | 17.4% | 4 | | Apr 2026 | 6.7K | 21.7% | 2 | 5.4K | 17.5% | 4 | | May 2026 | 5.5K | 19.3% | 2 | 5.4K | 18.9% | 4 | | Jun 2026 | 5.5K | 20% | 2 | 5.4K | 19.7% | 3 | | Jul 2026 | 5.5K | 22.4% | 2 | 5.4K | 22.1% | 3 | | Aug 2026 | 5.5K | 22.6% | 2 | 4.4K | 18.1% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Badger Maps’ and Routific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Badger Maps**: Measured on the search terms “badger maps”, “badger maps app”, “badger maps field sales”, “badger maps sales route planner”, “badgermapping com” and “badgermaps”, summed into one figure. - **Routific**: Measured on the search term “routific”. - [Badger Maps profile](/demand/global-en/brands/badger-maps) - [Routific profile](/demand/global-en/brands/routific) - [All route optimisation platforms worldwide](/demand/global-en/categories/route-optimisation-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Badger Maps or Routific? In August 2026, Badger Maps had more branded searches than Routific among route optimisation platforms worldwide. Badger Maps was estimated to have 5.5K branded searches compared to Routific’s 4.4K, and held a 22.6% Share of Search versus Routific’s 18.1%. ## Cite this page Brandwave. "Badger Maps vs Routific: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/badger-maps-vs-routific This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/badger-maps-vs-routific. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.