--- title: "Badger Maps vs Map My Customers: Which is more popular by branded search?" description: "Which is more popular in search, Badger Maps or Map My Customers? Compare estimated monthly branded-search demand and Share of Search inside the Field sales routing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/badger-maps-vs-map-my-customers" publisher: "Brandwave" --- # Badger Maps vs Map My Customers: Which is more popular by branded search? Which is more popular in search, Badger Maps or Map My Customers? Compare estimated monthly branded-search demand and Share of Search inside the Field sales routing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Badger Maps and Map My Customers - **Competitive set**: Field sales routing platforms - **Market**: Global - **Month measured**: Aug 2026 - **Badger Maps Share of Search**: 31% - **Map My Customers Share of Search**: 5.8% ## Which is more popular in search, Badger Maps or Map My Customers? - In August 2026, Badger Maps had more branded searches than Map My Customers among field sales routing platforms worldwide. Badger Maps was estimated to have 5.5K branded searches compared to Map My Customers’ 1K, and held a 31% Share of Search versus Map My Customers’ 5.8%. - Badger Maps was ahead of Map My Customers in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among field sales routing platforms worldwide moved from 29.4% to 31%, and its estimated monthly branded searches moved from 6.7K to 5.5K. - Across the 11 months ending August 2026, Map My Customers’ estimated Share of Search among field sales routing platforms worldwide moved from 7.1% to 5.8%, and its estimated monthly branded searches moved from 1.6K to 1K. ## How did search popularity change for field sales routing platforms worldwide in August 2026? - In August 2026, Badger Maps gained estimated Share of Search among field sales routing platforms worldwide, from 29.9% to 31%. - Estimated monthly branded searches for Map My Customers worldwide fell 36% over 11 measured months, from 1.6K to 1K in August 2026. ## Month by month | Month | Badger Maps estimated searches | Badger Maps Share of Search | Badger Maps rank | Map My Customers estimated searches | Map My Customers Share of Search | Map My Customers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.7K | 29.4% | 2 | 1.6K | 7.1% | 5 | | Nov 2025 | 5.5K | 29.4% | 2 | 1.3K | 7% | 5 | | Dec 2025 | 5.5K | 30.5% | 2 | 1.3K | 7.3% | 4 | | Jan 2026 | 6.7K | 30.3% | 2 | 1.6K | 7.2% | 4 | | Feb 2026 | 5.5K | 28.1% | 2 | 1.3K | 6.6% | 5 | | Mar 2026 | 6.8K | 28.2% | 2 | 1.6K | 6.7% | 4 | | Apr 2026 | 6.7K | 30.5% | 2 | 1.3K | 6% | 5 | | May 2026 | 5.5K | 28.2% | 2 | 1K | 5.3% | 5 | | Jun 2026 | 5.5K | 27.7% | 2 | 1.3K | 6.7% | 5 | | Jul 2026 | 5.5K | 29.9% | 2 | 1K | 5.6% | 5 | | Aug 2026 | 5.5K | 31% | 2 | 1K | 5.8% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Badger Maps’ and Map My Customers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Badger Maps**: Measured on the search terms “badger maps”, “badger maps app”, “badger maps field sales”, “badger maps sales route planner”, “badgermapping com” and “badgermaps”, summed into one figure. - **Map My Customers**: Measured on the search terms “map my customers”, “map my customers app” and “mapmycustomers”, summed into one figure. - [Badger Maps profile](/demand/global-en/brands/badger-maps) - [Map My Customers profile](/demand/global-en/brands/map-my-customers) - [All field sales routing platforms worldwide](/demand/global-en/categories/field-sales-routing-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Badger Maps or Map My Customers? In August 2026, Badger Maps had more branded searches than Map My Customers among field sales routing platforms worldwide. Badger Maps was estimated to have 5.5K branded searches compared to Map My Customers’ 1K, and held a 31% Share of Search versus Map My Customers’ 5.8%. ## Cite this page Brandwave. "Badger Maps vs Map My Customers: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/badger-maps-vs-map-my-customers This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/badger-maps-vs-map-my-customers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.