--- title: "Backyard Discovery vs Step2: Which is searched more?" description: "Is Backyard Discovery or Step2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids play equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/backyard-discovery-vs-step2" publisher: "Brandwave" --- # Backyard Discovery vs Step2: Which is searched more? Is Backyard Discovery or Step2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids play equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Backyard Discovery and Step2 - **Competitive set**: Kids play equipment brands - **Market**: Global - **Month measured**: Sep 2026 - **Backyard Discovery Share of Search**: 3.4% - **Step2 Share of Search**: 9.4% ## Is Backyard Discovery or Step2 more popular in search? - In September 2026, Step2 had more branded searches than Backyard Discovery among kids play equipment brands worldwide. Step2 had about 60,500 branded searches, while Backyard Discovery had 22,200. Step2 made up 9.4% of all kids play equipment brand searches we track, and Backyard Discovery accounted for 3.4%. - Step2 was ahead of Backyard Discovery in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Backyard Discovery’s share of searches among kids play equipment brands worldwide moved from 3.2% to 3.4%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, Step2’s share of searches among kids play equipment brands worldwide moved from 7.3% to 9.4%, and its estimated monthly branded searches moved from 40.5K to 60.5K. ## Top kids play equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Backyard Discovery appeared in all five answers. Step2 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Backyard Discovery was listed before Step2 in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Backyard Discovery | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gorilla Playsets | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lifetime | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | KidKraft | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Step2 | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Bestway | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Intex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Plum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gonge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TP Toys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids play equipment brands - Asked ChatGPT "Which kids play equipment brand should I buy?": 1. Backyard Discovery, 2. Gorilla Playsets, 3. Lifetime, 4. Step2 - Asked ChatGPT "What are the best kids play equipment brands?": 1. Backyard Discovery, 2. Gorilla Playsets, 3. Lifetime, 4. KidKraft, 5. Step2 - Asked ChatGPT "What's the best kids play equipment brand for a backyard?": 1. Backyard Discovery, 2. Gorilla Playsets, 3. Lifetime, 4. Step2 - Searched Google, AI Overview "backyard play equipment": 1. Backyard Discovery, 2. KidKraft, 3. Gorilla Playsets, 4. Lifetime - Searched Google, AI Overview "best play equipment": 1. KidKraft, 2. Backyard Discovery Not named in any answer: Bestway, Little Tikes, Intex, Keter, Plum, Gonge and TP Toys. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for kids play equipment brands worldwide in September 2026? - In September 2026, Step2 gained share of searches among kids play equipment brands worldwide, from 5.9% to 9.4%. - Backyard Discovery’s share of searches among kids play equipment brands worldwide has gained ground for 3 months in a row, from 2.9% to 3.4% in September 2026. ## Month by month | Month | Backyard Discovery estimated searches | Backyard Discovery Share of Search | Backyard Discovery rank | Step2 estimated searches | Step2 Share of Search | Step2 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 3.2% | 7 | 40.5K | 7.3% | 5 | | Nov 2025 | 18.1K | 2.9% | 7 | 49.5K | 7.9% | 5 | | Dec 2025 | 18.1K | 2.8% | 7 | 40.5K | 6.2% | 6 | | Jan 2026 | 18.1K | 3.3% | 7 | 33.1K | 6.1% | 5 | | Feb 2026 | 22.2K | 4.2% | 6 | 33.1K | 6.3% | 5 | | Mar 2026 | 49.5K | 6.7% | 5 | 49.5K | 6.7% | 6 | | Apr 2026 | 49.5K | 5.9% | 6 | 60.5K | 7.2% | 5 | | May 2026 | 60.5K | 5.2% | 5 | 60.5K | 5.2% | 6 | | Jun 2026 | 40.5K | 2.9% | 6 | 49.5K | 3.5% | 5 | | Jul 2026 | 33.1K | 3% | 6 | 49.5K | 4.5% | 5 | | Aug 2026 | 27.1K | 3.2% | 6 | 49.5K | 5.9% | 5 | | Sep 2026 | 22.2K | 3.4% | 6 | 60.5K | 9.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Backyard Discovery’s and Step2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Backyard Discovery**: Measured on the search term “backyard discovery”. - **Step2**: Measured on the search term “step2”. - [Backyard Discovery profile](/demand/global-en/brands/backyard-discovery) - [Step2 profile](/demand/global-en/brands/step2) - [All kids play equipment brands worldwide](/demand/global-en/categories/kids-play-equipment-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Backyard Discovery or Step2 more popular in search? In September 2026, Step2 had more branded searches than Backyard Discovery among kids play equipment brands worldwide. Step2 had about 60,500 branded searches, while Backyard Discovery had 22,200. Step2 made up 9.4% of all kids play equipment brand searches we track, and Backyard Discovery accounted for 3.4%. ## Cite this page Brandwave. "Backyard Discovery vs Step2: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/backyard-discovery-vs-step2 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/backyard-discovery-vs-step2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.