--- title: "Backyard Discovery vs Sojag: Which is more popular?" description: "Is Backyard Discovery or Sojag more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pergola brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/backyard-discovery-vs-sojag" publisher: "Brandwave" --- # Backyard Discovery vs Sojag: Which is more popular? Is Backyard Discovery or Sojag more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pergola brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Backyard Discovery and Sojag - **Competitive set**: Pergola brands - **Market**: Global - **Month measured**: Oct 2026 - **Backyard Discovery Share of Search**: 5.8% - **Sojag Share of Search**: 12.5% ## Is Backyard Discovery or Sojag more popular in search? - In October 2026, Sojag had more branded searches than Backyard Discovery among pergola brands worldwide. Sojag had about 1,900 branded searches, while Backyard Discovery had 880. Sojag made up 12.5% of all pergola brand searches we track, and Backyard Discovery accounted for 5.8%. - Sojag was ahead of Backyard Discovery in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Backyard Discovery’s share of searches among pergola brands worldwide moved from 3.1% to 5.8%, and its estimated monthly branded searches moved from 1K to 880. - Across the 12 months ending October 2026, Sojag’s share of searches among pergola brands worldwide moved from 5% to 12.5%, and its estimated monthly branded searches moved from 1.6K to 1.9K. ## Top pergola brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Backyard Discovery was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sojag did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Yardistry | 1 of 3 | 0 of 2 | 1 of 5 | | Toja Grid | 1 of 3 | 0 of 2 | 1 of 5 | | Sojag | 0 of 3 | 0 of 2 | 0 of 5 | | StruXure | 0 of 3 | 0 of 2 | 0 of 5 | | Backyard Discovery | 2 of 3 | 1 of 2 | 3 of 5 | | Azenco | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pergola brands - Asked ChatGPT "What's the best pergola kit for a backyard?": 1. Backyard Discovery - Asked ChatGPT "Are louvered aluminum pergolas worth the money?": named none of the brands we track - Asked ChatGPT "Which pergola brands are easiest to install yourself?": 1. Backyard Discovery, 2. Toja Grid, 3. Yardistry - Searched Google, AI Overview "pergola kit": 1. Backyard Discovery - Searched Google, AI Overview "louvered pergola": named none of the brands we track Not named in any answer: Sojag, StruXure and Azenco. Brands are listed in the order each answer named them. The answers were collected in the United States on October 28, 2026. ## How did search popularity change for pergola brands worldwide in October 2026? - In October 2026, Sojag gained share of searches among pergola brands worldwide, from 11.9% to 12.5%. - In October 2026, Backyard Discovery lost share of searches among pergola brands worldwide, from 6.4% to 5.8%. ## How has branded search for Backyard Discovery and Sojag changed worldwide over the last 12 months? | Month | Backyard Discovery estimated searches | Backyard Discovery Share of Search | Backyard Discovery rank | Sojag estimated searches | Sojag Share of Search | Sojag rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1K | 3.1% | 5 | 1.6K | 5% | 4 | | Dec 2025 | 720 | 3.5% | 5 | 1K | 4.9% | 4 | | Jan 2026 | 1.3K | 6.1% | 4 | 1.3K | 6.1% | 5 | | Feb 2026 | 1.6K | 5.1% | 5 | 1.9K | 6% | 4 | | Mar 2026 | 2.9K | 6.8% | 5 | 3.6K | 8.5% | 4 | | Apr 2026 | 2.9K | 6.2% | 5 | 5.4K | 11.5% | 3 | | May 2026 | 3.6K | 6.8% | 5 | 6.6K | 12.4% | 3 | | Jun 2026 | 5.4K | 12.4% | 3 | 5.4K | 12.4% | 4 | | Jul 2026 | 3.6K | 10.3% | 4 | 4.4K | 12.6% | 3 | | Aug 2026 | 1.9K | 7.2% | 5 | 3.6K | 13.7% | 3 | | Sep 2026 | 1.3K | 6.4% | 5 | 2.4K | 11.9% | 3 | | Oct 2026 | 880 | 5.8% | 5 | 1.9K | 12.5% | 3 | ## How are Backyard Discovery’s and Sojag’s branded searches counted? Brandwave collects information about searches that people make online using Backyard Discovery’s and Sojag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Backyard Discovery**: Measured on the search term “backyard discovery pergola”. - **Sojag**: Measured on the search term “sojag”. - [Backyard Discovery profile](/demand/global-en/brands/backyard-discovery) - [Sojag profile](/demand/global-en/brands/sojag) - [All pergola brands worldwide](/demand/global-en/categories/pergola-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Backyard Discovery or Sojag more popular in search? In October 2026, Sojag had more branded searches than Backyard Discovery among pergola brands worldwide. Sojag had about 1,900 branded searches, while Backyard Discovery had 880. Sojag made up 12.5% of all pergola brand searches we track, and Backyard Discovery accounted for 5.8%. ## Cite this page Brandwave. "Backyard Discovery vs Sojag: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/backyard-discovery-vs-sojag This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/backyard-discovery-vs-sojag. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.