---
title: "Backyard Discovery vs Little Tikes: Which is more popular by branded search?"
description: "Which is more popular in search, Backyard Discovery or Little Tikes? Compare estimated monthly branded-search demand and Share of Search inside the Swings set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/backyard-discovery-vs-little-tikes"
publisher: "Brandwave"
---

# Backyard Discovery vs Little Tikes: Which is more popular by branded search?

Which is more popular in search, Backyard Discovery or Little Tikes? Compare estimated monthly branded-search demand and Share of Search inside the Swings set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Backyard Discovery and Little Tikes
- **Competitive set**: Swings
- **Market**: Global
- **Month measured**: Aug 2026
- **Backyard Discovery Share of Search**: 12.9%
- **Little Tikes Share of Search**: 64.5%

## Which is more popular in search, Backyard Discovery or Little Tikes?

- In August 2026, Little Tikes had more branded searches than Backyard Discovery among swings worldwide. Little Tikes was estimated to have 135K branded searches compared to Backyard Discovery’s 27.1K, and held a 64.5% Share of Search versus Backyard Discovery’s 12.9%.
- Little Tikes was ahead of Backyard Discovery in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Backyard Discovery’s estimated Share of Search among swings worldwide moved from 8.9% to 12.9%, and its estimated monthly branded searches moved from 18.1K to 27.1K.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among swings worldwide moved from 66.2% to 64.5%, and its estimated monthly branded searches held steady at 135K.

## How did search popularity change for swings worldwide in August 2026?

- In August 2026, Little Tikes gained estimated Share of Search among swings worldwide, from 59.3% to 64.5%.
- In August 2026, Backyard Discovery lost estimated Share of Search among swings worldwide, from 14.5% to 12.9%.

## Month by month

| Month | Backyard Discovery estimated searches | Backyard Discovery Share of Search | Backyard Discovery rank | Little Tikes estimated searches | Little Tikes Share of Search | Little Tikes rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 8.9% | 3 | 135K | 66.2% | 1 |
| Nov 2025 | 18.1K | 7.6% | 3 | 165K | 69% | 1 |
| Dec 2025 | 18.1K | 7.3% | 3 | 165K | 67% | 1 |
| Jan 2026 | 18.1K | 9.6% | 3 | 110K | 58.6% | 1 |
| Feb 2026 | 22.2K | 10.2% | 3 | 110K | 50.7% | 1 |
| Mar 2026 | 49.5K | 20.2% | 2 | 135K | 55.1% | 1 |
| Apr 2026 | 49.5K | 19.7% | 2 | 135K | 53.7% | 1 |
| May 2026 | 60.5K | 21% | 2 | 165K | 57.2% | 1 |
| Jun 2026 | 40.5K | 17.3% | 2 | 135K | 57.6% | 1 |
| Jul 2026 | 33.1K | 14.5% | 3 | 135K | 59.3% | 1 |
| Aug 2026 | 27.1K | 12.9% | 3 | 135K | 64.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Backyard Discovery’s and Little Tikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Backyard Discovery**: Measured on the search term “backyard discovery”.
- **Little Tikes**: Measured on the search term “little tikes”.

- [Backyard Discovery profile](/demand/global-en/brands/backyard-discovery)
- [Little Tikes profile](/demand/global-en/brands/little-tikes)
- [All swings worldwide](/demand/global-en/categories/swings): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Backyard Discovery or Little Tikes?

In August 2026, Little Tikes had more branded searches than Backyard Discovery among swings worldwide. Little Tikes was estimated to have 135K branded searches compared to Backyard Discovery’s 27.1K, and held a 64.5% Share of Search versus Backyard Discovery’s 12.9%.

## Cite this page

Brandwave. "Backyard Discovery vs Little Tikes: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/backyard-discovery-vs-little-tikes

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/backyard-discovery-vs-little-tikes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.