--- title: "Backyard Discovery vs Intex: Which is searched more?" description: "Is Backyard Discovery or Intex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids play equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/backyard-discovery-vs-intex" publisher: "Brandwave" --- # Backyard Discovery vs Intex: Which is searched more? Is Backyard Discovery or Intex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids play equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Backyard Discovery and Intex - **Competitive set**: Kids play equipment brands - **Market**: Global - **Month measured**: Sep 2026 - **Backyard Discovery Share of Search**: 3.4% - **Intex Share of Search**: 17% ## Is Backyard Discovery or Intex more popular in search? - In September 2026, Intex had more branded searches than Backyard Discovery among kids play equipment brands worldwide. Intex had about 110,000 branded searches, while Backyard Discovery had 22,200. Intex made up 17% of all kids play equipment brand searches we track, and Backyard Discovery accounted for 3.4%. - Intex was ahead of Backyard Discovery in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Backyard Discovery’s share of searches among kids play equipment brands worldwide moved from 3.2% to 3.4%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, Intex’s share of searches among kids play equipment brands worldwide moved from 19.7% to 17%, and its estimated monthly branded searches held steady at 110K. ## Top kids play equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Backyard Discovery appeared in all five answers. Intex did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Backyard Discovery | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gorilla Playsets | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lifetime | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | KidKraft | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Step2 | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Bestway | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Intex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Plum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gonge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TP Toys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids play equipment brands - Asked ChatGPT "Which kids play equipment brand should I buy?": 1. Backyard Discovery, 2. Gorilla Playsets, 3. Lifetime, 4. Step2 - Asked ChatGPT "What are the best kids play equipment brands?": 1. Backyard Discovery, 2. Gorilla Playsets, 3. Lifetime, 4. KidKraft, 5. Step2 - Asked ChatGPT "What's the best kids play equipment brand for a backyard?": 1. Backyard Discovery, 2. Gorilla Playsets, 3. Lifetime, 4. Step2 - Searched Google, AI Overview "backyard play equipment": 1. Backyard Discovery, 2. KidKraft, 3. Gorilla Playsets, 4. Lifetime - Searched Google, AI Overview "best play equipment": 1. KidKraft, 2. Backyard Discovery Not named in any answer: Bestway, Little Tikes, Intex, Keter, Plum, Gonge and TP Toys. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for kids play equipment brands worldwide in September 2026? - In September 2026, Little Tikes overtook Intex to rank 2nd among kids play equipment brands worldwide, with 25.5% of the searches. - In September 2026, Intex lost share of searches among kids play equipment brands worldwide, from 29.4% to 17%. - Backyard Discovery’s share of searches among kids play equipment brands worldwide has gained ground for 3 months in a row, from 2.9% to 3.4% in September 2026. ## Month by month | Month | Backyard Discovery estimated searches | Backyard Discovery Share of Search | Backyard Discovery rank | Intex estimated searches | Intex Share of Search | Intex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 3.2% | 7 | 110K | 19.7% | 3 | | Nov 2025 | 18.1K | 2.9% | 7 | 110K | 17.6% | 3 | | Dec 2025 | 18.1K | 2.8% | 7 | 110K | 16.7% | 3 | | Jan 2026 | 18.1K | 3.3% | 7 | 110K | 20.2% | 2 | | Feb 2026 | 22.2K | 4.2% | 6 | 110K | 20.9% | 2 | | Mar 2026 | 49.5K | 6.7% | 5 | 135K | 18.2% | 2 | | Apr 2026 | 49.5K | 5.9% | 6 | 201K | 23.9% | 1 | | May 2026 | 60.5K | 5.2% | 5 | 368K | 31.4% | 1 | | Jun 2026 | 40.5K | 2.9% | 6 | 550K | 39.4% | 1 | | Jul 2026 | 33.1K | 3% | 6 | 368K | 33.6% | 2 | | Aug 2026 | 27.1K | 3.2% | 6 | 246K | 29.4% | 2 | | Sep 2026 | 22.2K | 3.4% | 6 | 110K | 17% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Backyard Discovery’s and Intex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Backyard Discovery**: Measured on the search term “backyard discovery”. - **Intex**: Measured on the search term “intex”. - [Backyard Discovery profile](/demand/global-en/brands/backyard-discovery) - [Intex profile](/demand/global-en/brands/intex) - [All kids play equipment brands worldwide](/demand/global-en/categories/kids-play-equipment-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Backyard Discovery or Intex more popular in search? In September 2026, Intex had more branded searches than Backyard Discovery among kids play equipment brands worldwide. Intex had about 110,000 branded searches, while Backyard Discovery had 22,200. Intex made up 17% of all kids play equipment brand searches we track, and Backyard Discovery accounted for 3.4%. ## Cite this page Brandwave. "Backyard Discovery vs Intex: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/backyard-discovery-vs-intex This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/backyard-discovery-vs-intex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.