---
title: "Backyard Discovery vs Cambridge Casual: Which is searched more?"
description: "Is Backyard Discovery or Cambridge Casual more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden swing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/backyard-discovery-vs-cambridge-casual"
publisher: "Brandwave"
---

# Backyard Discovery vs Cambridge Casual: Which is searched more?

Is Backyard Discovery or Cambridge Casual more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden swing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Backyard Discovery and Cambridge Casual
- **Competitive set**: Garden swing brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Backyard Discovery Share of Search**: 13.8%
- **Cambridge Casual Share of Search**: 0.55%

## Is Backyard Discovery or Cambridge Casual more popular in search?

- In September 2026, Backyard Discovery had more branded searches than Cambridge Casual among garden swing brands worldwide. Backyard Discovery had about 22,200 branded searches, while Cambridge Casual had 880. Backyard Discovery made up 13.8% of all garden swing brand searches we track, and Cambridge Casual accounted for 0.55%.
- Backyard Discovery was ahead of Cambridge Casual in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Backyard Discovery’s share of searches among garden swing brands worldwide moved from 14.3% to 13.8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Cambridge Casual’s share of searches among garden swing brands worldwide moved from 0.47% to 0.55%, and its estimated monthly branded searches moved from 590 to 880.

## Top garden swing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cambridge Casual was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Backyard Discovery was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Cambridge Casual was listed before Backyard Discovery in two out of three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| POLYWOOD | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Cambridge Casual | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| PURPLE LEAF | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Backyard Discovery | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Kettler | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Charles Bentley | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Alexander Rose | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Royalcraft | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| LG Outdoor | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Rowlinson | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about garden swing brands

- Asked ChatGPT "Which garden swing brand should I buy?": 1. POLYWOOD, 2. PURPLE LEAF, 3. Cambridge Casual
- Asked ChatGPT "What are the best garden swing brands?": 1. POLYWOOD, 2. Cambridge Casual, 3. Backyard Discovery
- Asked ChatGPT "What's the best garden swing brand for back garden seating?": 1. POLYWOOD, 2. Backyard Discovery, 3. PURPLE LEAF, 4. Cambridge Casual
- Searched Google, AI Overview "garden swing chair": named none of the brands we track

Not named in any answer: Kettler, Charles Bentley, Alexander Rose, Royalcraft, LG Outdoor and Rowlinson.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for garden swing brands worldwide in September 2026?

- Estimated monthly branded searches for Cambridge Casual worldwide rose 49.2% over 12 measured months, from 590 to 880 in September 2026.
- Estimated monthly branded searches for Backyard Discovery worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

## Month by month

| Month | Backyard Discovery estimated searches | Backyard Discovery Share of Search | Backyard Discovery rank | Cambridge Casual estimated searches | Cambridge Casual Share of Search | Cambridge Casual rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 14.3% | 3 | 590 | 0.47% | 10 |
| Nov 2025 | 18.1K | 14.3% | 3 | 590 | 0.47% | 10 |
| Dec 2025 | 18.1K | 15.5% | 3 | 480 | 0.41% | 10 |
| Jan 2026 | 18.1K | 12.8% | 3 | 480 | 0.34% | 10 |
| Feb 2026 | 22.2K | 15.1% | 3 | 590 | 0.4% | 10 |
| Mar 2026 | 49.5K | 20.2% | 2 | 880 | 0.36% | 10 |
| Apr 2026 | 49.5K | 16.1% | 2 | 1K | 0.32% | 10 |
| May 2026 | 60.5K | 18% | 2 | 1K | 0.3% | 10 |
| Jun 2026 | 40.5K | 14.8% | 2 | 1K | 0.36% | 10 |
| Jul 2026 | 33.1K | 15.2% | 3 | 880 | 0.4% | 10 |
| Aug 2026 | 27.1K | 13.6% | 3 | 720 | 0.36% | 10 |
| Sep 2026 | 22.2K | 13.8% | 3 | 880 | 0.55% | 10 |

## How each brand is measured

Brandwave collects information about searches that people make online using Backyard Discovery’s and Cambridge Casual’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Backyard Discovery**: Measured on the search term “backyard discovery”.
- **Cambridge Casual**: Measured on the search term “cambridge casual”.

- [Backyard Discovery profile](/demand/global-en/brands/backyard-discovery)
- [Cambridge Casual profile](/demand/global-en/brands/cambridge-casual)
- [All garden swing brands worldwide](/demand/global-en/categories/garden-swing-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Backyard Discovery or Cambridge Casual more popular in search?

In September 2026, Backyard Discovery had more branded searches than Cambridge Casual among garden swing brands worldwide. Backyard Discovery had about 22,200 branded searches, while Cambridge Casual had 880. Backyard Discovery made up 13.8% of all garden swing brand searches we track, and Cambridge Casual accounted for 0.55%.

## Cite this page

Brandwave. "Backyard Discovery vs Cambridge Casual: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/backyard-discovery-vs-cambridge-casual

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/backyard-discovery-vs-cambridge-casual. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.