---
title: "Backblaze vs Wasabi: Which is more popular by branded search?"
description: "Which is more popular in search, Backblaze or Wasabi? Compare estimated monthly branded-search demand and Share of Search inside the Cloud object storage providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/backblaze-vs-wasabi-storage"
publisher: "Brandwave"
---

# Backblaze vs Wasabi: Which is more popular by branded search?

Which is more popular in search, Backblaze or Wasabi? Compare estimated monthly branded-search demand and Share of Search inside the Cloud object storage providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Backblaze and Wasabi
- **Competitive set**: Cloud object storage providers
- **Market**: Global
- **Month measured**: Aug 2026
- **Backblaze Share of Search**: 2%
- **Wasabi Share of Search**: 0.15%

## Which is more popular in search, Backblaze or Wasabi?

- In August 2026, Backblaze had more branded searches than Wasabi among cloud object storage providers worldwide. Backblaze was estimated to have 135K branded searches compared to Wasabi’s 10.4K, and held a 2% Share of Search versus Wasabi’s 0.15%.
- Backblaze was ahead of Wasabi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud object storage providers worldwide moved from 1.3% to 2%, and its estimated monthly branded searches moved from 115K to 135K.
- Across the 11 months ending August 2026, Wasabi’s estimated Share of Search among cloud object storage providers worldwide held steady at 0.15%, and its estimated monthly branded searches moved from 13.9K to 10.4K.

## How did search popularity change for cloud object storage providers worldwide in August 2026?

- Estimated monthly branded searches for Backblaze worldwide rose 16.9% over 11 measured months, from 115K to 135K in August 2026.
- Estimated monthly branded searches for Wasabi worldwide fell 24.9% over 11 measured months, from 13.9K to 10.4K in August 2026.

## Month by month

| Month | Backblaze estimated searches | Backblaze Share of Search | Backblaze rank | Wasabi estimated searches | Wasabi Share of Search | Wasabi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 115K | 1.3% | 4 | 13.9K | 0.15% | 5 |
| Nov 2025 | 115K | 0.94% | 4 | 11.5K | 0.09% | 5 |
| Dec 2025 | 115K | 1.7% | 4 | 11.5K | 0.17% | 5 |
| Jan 2026 | 121K | 2.3% | 4 | 12.7K | 0.24% | 5 |
| Feb 2026 | 91.3K | 1.7% | 4 | 11.6K | 0.22% | 5 |
| Mar 2026 | 98.5K | 1.7% | 4 | 12.7K | 0.22% | 5 |
| Apr 2026 | 91.8K | 1.5% | 4 | 12.7K | 0.21% | 5 |
| May 2026 | 101K | 1.7% | 4 | 12.6K | 0.21% | 5 |
| Jun 2026 | 132K | 2.2% | 4 | 10.4K | 0.17% | 5 |
| Jul 2026 | 113K | 1.9% | 4 | 10.5K | 0.18% | 5 |
| Aug 2026 | 135K | 2% | 4 | 10.4K | 0.15% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Backblaze’s and Wasabi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Backblaze**: Measured on the search terms “backblaze”, “backblaze app”, “backblaze b2”, “backblaze backup”, “backblaze cloud backup”, “backblaze cloud storage”, “backblaze com”, “backblaze object storage” and “backblaze software”, summed into one figure.
- **Wasabi**: Measured on the search terms “cloud storage wasabi”, “wasabi cloud storage”, “wasabi com”, “wasabi object storage” and “wasabi storage”, summed into one figure.

- [Backblaze profile](/demand/global-en/brands/backblaze)
- [Wasabi profile](/demand/global-en/brands/wasabi-storage)
- [All cloud object storage providers worldwide](/demand/global-en/categories/cloud-object-storage-providers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Backblaze or Wasabi?

In August 2026, Backblaze had more branded searches than Wasabi among cloud object storage providers worldwide. Backblaze was estimated to have 135K branded searches compared to Wasabi’s 10.4K, and held a 2% Share of Search versus Wasabi’s 0.15%.

## Cite this page

Brandwave. "Backblaze vs Wasabi: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/backblaze-vs-wasabi-storage

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/backblaze-vs-wasabi-storage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.