---
title: "Backblaze vs Veeam: Which is more popular by branded search?"
description: "Which is more popular in search, Backblaze or Veeam? Compare estimated monthly branded-search demand and Share of Search inside the Backup software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/backblaze-vs-veeam"
publisher: "Brandwave"
---

# Backblaze vs Veeam: Which is more popular by branded search?

Which is more popular in search, Backblaze or Veeam? Compare estimated monthly branded-search demand and Share of Search inside the Backup software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Backblaze and Veeam
- **Competitive set**: Backup software
- **Market**: Global
- **Month measured**: Aug 2026
- **Backblaze Share of Search**: 39.8%
- **Veeam Share of Search**: 21.9%

## Which is more popular in search, Backblaze or Veeam?

- In August 2026, Backblaze had more branded searches than Veeam among backup software worldwide. Backblaze was estimated to have 135K branded searches compared to Veeam’s 74K, and held a 39.8% Share of Search versus Veeam’s 21.9%.
- The lead changed hands 2 times in the 11 months ending August 2026: Veeam took it in March 2026, Backblaze took it in April 2026.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among backup software worldwide moved from 28.5% to 39.8%, and its estimated monthly branded searches moved from 115K to 135K.
- Across the 11 months ending August 2026, Veeam’s estimated Share of Search among backup software worldwide moved from 27.2% to 21.9%, and its estimated monthly branded searches moved from 110K to 74K.

## How did search popularity change for backup software worldwide in August 2026?

- In August 2026, Backblaze gained estimated Share of Search among backup software worldwide, from 36.7% to 39.8%.
- In August 2026, Veeam lost estimated Share of Search among backup software worldwide, from 24.1% to 21.9%.

## Month by month

| Month | Backblaze estimated searches | Backblaze Share of Search | Backblaze rank | Veeam estimated searches | Veeam Share of Search | Veeam rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 115K | 28.5% | 1 | 110K | 27.2% | 3 |
| Nov 2025 | 115K | 31.5% | 1 | 90.5K | 24.8% | 3 |
| Dec 2025 | 115K | 33.3% | 1 | 90.5K | 26.1% | 2 |
| Jan 2026 | 121K | 32.6% | 1 | 90.5K | 24.4% | 3 |
| Feb 2026 | 91.3K | 31% | 1 | 90.5K | 30.7% | 2 |
| Mar 2026 | 98.5K | 28.7% | 2 | 110K | 32.1% | 1 |
| Apr 2026 | 91.8K | 32.3% | 1 | 90.5K | 31.8% | 2 |
| May 2026 | 101K | 33.6% | 1 | 90.5K | 30.1% | 2 |
| Jun 2026 | 132K | 37.5% | 1 | 90.5K | 25.8% | 2 |
| Jul 2026 | 113K | 36.7% | 1 | 74K | 24.1% | 2 |
| Aug 2026 | 135K | 39.8% | 1 | 74K | 21.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Backblaze’s and Veeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Backblaze**: Measured on the search terms “backblaze”, “backblaze app”, “backblaze b2”, “backblaze backup”, “backblaze cloud backup”, “backblaze cloud storage”, “backblaze com”, “backblaze object storage” and “backblaze software”, summed into one figure.
- **Veeam**: Measured on the search term “veeam”.

- [Backblaze profile](/demand/global-en/brands/backblaze)
- [Veeam profile](/demand/global-en/brands/veeam)
- [All backup software worldwide](/demand/global-en/categories/backup-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Backblaze or Veeam?

In August 2026, Backblaze had more branded searches than Veeam among backup software worldwide. Backblaze was estimated to have 135K branded searches compared to Veeam’s 74K, and held a 39.8% Share of Search versus Veeam’s 21.9%.

## Cite this page

Brandwave. "Backblaze vs Veeam: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/backblaze-vs-veeam

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/backblaze-vs-veeam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.