--- title: "Backblaze vs Google Cloud Storage: Which is searched more?" description: "Is Backblaze or Google Cloud Storage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cloud object storage providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/backblaze-vs-google-cloud-storage" publisher: "Brandwave" --- # Backblaze vs Google Cloud Storage: Which is searched more? Is Backblaze or Google Cloud Storage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cloud object storage providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Backblaze and Google Cloud Storage - **Competitive set**: Cloud object storage providers - **Market**: Global - **Month measured**: Sep 2026 - **Backblaze Share of Search**: 1.9% - **Google Cloud Storage Share of Search**: 0.85% ## Is Backblaze or Google Cloud Storage more popular in search? - In September 2026, Backblaze had more branded searches than Google Cloud Storage among cloud object storage providers worldwide. Backblaze had about 137,000 branded searches, while Google Cloud Storage had 60,500. Backblaze made up 1.9% of all cloud object storage provider searches we track, and Google Cloud Storage accounted for 0.85%. - The lead changed hands 2 times in the 12 months ending September 2026: Google Cloud Storage took it in March 2026, Backblaze took it in April 2026. - Across the 12 months ending September 2026, Backblaze’s share of searches among cloud object storage providers worldwide moved from 1% to 1.9%, and its estimated monthly branded searches moved from 92.7K to 137K. - Across the 12 months ending September 2026, Google Cloud Storage’s share of searches among cloud object storage providers worldwide moved from 0.82% to 0.85%, and its estimated monthly branded searches moved from 74K to 60.5K. ## Top cloud object storage providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Backblaze and Google Cloud Storage showed up in all five answers. Google Cloud Storage was listed before Backblaze in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon Web Services | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Cloud Storage | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Azure Blob Storage | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Cloudflare | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Backblaze | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Wasabi | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | DigitalOcean | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cloud object storage providers - Asked ChatGPT "Which cloud object storage provider should I use?": 1. Amazon Web Services, 2. Cloudflare, 3. Google Cloud Storage, 4. Azure Blob Storage, 5. Backblaze - Asked ChatGPT "What are the best cloud object storage providers?": 1. Amazon Web Services, 2. Google Cloud Storage, 3. Azure Blob Storage, 4. Cloudflare, 5. Backblaze, 6. Wasabi - Asked ChatGPT "What's the best cloud object storage provider for application files?": 1. Amazon Web Services, 2. Cloudflare, 3. Google Cloud Storage, 4. Backblaze, 5. Azure Blob Storage - Searched Google, AI Overview "cloud object storage providers": 1. Amazon Web Services, 2. Azure Blob Storage, 3. Google Cloud Storage, 4. Cloudflare, 5. Wasabi, 6. Backblaze - Searched Google, AI Overview "best cloud object storage": 1. Amazon Web Services, 2. Google Cloud Storage, 3. Azure Blob Storage, 4. Backblaze, 5. Wasabi Not named in any answer: DigitalOcean. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for cloud object storage providers worldwide in September 2026? - Estimated monthly branded searches for Backblaze worldwide rose 48% over 12 measured months, from 92.7K to 137K in September 2026. - Estimated monthly branded searches for Google Cloud Storage worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Month by month | Month | Backblaze estimated searches | Backblaze Share of Search | Backblaze rank | Google Cloud Storage estimated searches | Google Cloud Storage Share of Search | Google Cloud Storage rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 92.7K | 1% | 4 | 74K | 0.82% | 5 | | Nov 2025 | 92.7K | 0.77% | 4 | 74K | 0.61% | 5 | | Dec 2025 | 92.9K | 1.4% | 4 | 60.5K | 0.92% | 5 | | Jan 2026 | 93.5K | 1.8% | 4 | 60.5K | 1.2% | 5 | | Feb 2026 | 64K | 1.2% | 4 | 60.5K | 1.2% | 5 | | Mar 2026 | 65K | 1% | 5 | 74K | 1.2% | 4 | | Apr 2026 | 64.4K | 1.1% | 4 | 60.5K | 1% | 5 | | May 2026 | 67.5K | 1.1% | 4 | 60.5K | 1% | 5 | | Jun 2026 | 98.5K | 1.7% | 4 | 60.5K | 1% | 5 | | Jul 2026 | 79.6K | 1.4% | 4 | 60.5K | 1% | 5 | | Aug 2026 | 93.8K | 1.4% | 4 | 49.5K | 0.76% | 5 | | Sep 2026 | 137K | 1.9% | 4 | 60.5K | 0.85% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Backblaze’s and Google Cloud Storage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Backblaze**: Measured on the search terms “backblaze”, “backblaze app”, “backblaze backup”, “backblaze cloud backup”, “backblaze cloud storage”, “backblaze object storage” and “backblaze software”, summed into one figure. - **Google Cloud Storage**: Measured on the search term “google cloud storage”. - [Backblaze profile](/demand/global-en/brands/backblaze) - [Google Cloud Storage profile](/demand/global-en/brands/google-cloud-storage) - [All cloud object storage providers worldwide](/demand/global-en/categories/cloud-object-storage-providers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Backblaze or Google Cloud Storage more popular in search? In September 2026, Backblaze had more branded searches than Google Cloud Storage among cloud object storage providers worldwide. Backblaze had about 137,000 branded searches, while Google Cloud Storage had 60,500. Backblaze made up 1.9% of all cloud object storage provider searches we track, and Google Cloud Storage accounted for 0.85%. ## Cite this page Brandwave. "Backblaze vs Google Cloud Storage: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/backblaze-vs-google-cloud-storage This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/backblaze-vs-google-cloud-storage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.