---
title: "Backblaze vs Druva: Which is more popular by branded search?"
description: "Which is more popular in search, Backblaze or Druva? Compare estimated monthly branded-search demand and Share of Search inside the Backup software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/backblaze-vs-druva"
publisher: "Brandwave"
---

# Backblaze vs Druva: Which is more popular by branded search?

Which is more popular in search, Backblaze or Druva? Compare estimated monthly branded-search demand and Share of Search inside the Backup software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Backblaze and Druva
- **Competitive set**: Backup software
- **Market**: Global
- **Month measured**: Aug 2026
- **Backblaze Share of Search**: 39.8%
- **Druva Share of Search**: 5.1%

## Which is more popular in search, Backblaze or Druva?

- In August 2026, Backblaze had more branded searches than Druva among backup software worldwide. Backblaze was estimated to have 135K branded searches compared to Druva’s 17.3K, and held a 39.8% Share of Search versus Druva’s 5.1%.
- Backblaze was ahead of Druva in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among backup software worldwide moved from 28.5% to 39.8%, and its estimated monthly branded searches moved from 115K to 135K.
- Across the 11 months ending August 2026, Druva’s estimated Share of Search among backup software worldwide moved from 4.1% to 5.1%, and its estimated monthly branded searches moved from 16.5K to 17.3K.

## How did search popularity change for backup software worldwide in August 2026?

- In August 2026, Backblaze gained estimated Share of Search among backup software worldwide, from 36.7% to 39.8%.
- In August 2026, Druva lost estimated Share of Search among backup software worldwide, from 5.6% to 5.1%.

## Month by month

| Month | Backblaze estimated searches | Backblaze Share of Search | Backblaze rank | Druva estimated searches | Druva Share of Search | Druva rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 115K | 28.5% | 1 | 16.5K | 4.1% | 5 |
| Nov 2025 | 115K | 31.5% | 1 | 16.8K | 4.6% | 5 |
| Dec 2025 | 115K | 33.3% | 1 | 14.1K | 4.1% | 5 |
| Jan 2026 | 121K | 32.6% | 1 | 16.8K | 4.5% | 5 |
| Feb 2026 | 91.3K | 31% | 1 | 16.8K | 5.7% | 5 |
| Mar 2026 | 98.5K | 28.7% | 2 | 16.8K | 4.9% | 5 |
| Apr 2026 | 91.8K | 32.3% | 1 | 16.8K | 5.9% | 5 |
| May 2026 | 101K | 33.6% | 1 | 16.8K | 5.6% | 5 |
| Jun 2026 | 132K | 37.5% | 1 | 16.8K | 4.8% | 5 |
| Jul 2026 | 113K | 36.7% | 1 | 17.3K | 5.6% | 5 |
| Aug 2026 | 135K | 39.8% | 1 | 17.3K | 5.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Backblaze’s and Druva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Backblaze**: Measured on the search terms “backblaze”, “backblaze app”, “backblaze b2”, “backblaze backup”, “backblaze cloud backup”, “backblaze cloud storage”, “backblaze com”, “backblaze object storage” and “backblaze software”, summed into one figure.
- **Druva**: Measured on the search terms “druva”, “druva app”, “druva com” and “druva software”, summed into one figure.

- [Backblaze profile](/demand/global-en/brands/backblaze)
- [Druva profile](/demand/global-en/brands/druva)
- [All backup software worldwide](/demand/global-en/categories/backup-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Backblaze or Druva?

In August 2026, Backblaze had more branded searches than Druva among backup software worldwide. Backblaze was estimated to have 135K branded searches compared to Druva’s 17.3K, and held a 39.8% Share of Search versus Druva’s 5.1%.

## Cite this page

Brandwave. "Backblaze vs Druva: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/backblaze-vs-druva

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/backblaze-vs-druva. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.