---
title: "Backblaze vs DigitalOcean: Which is more popular by branded search?"
description: "Which is more popular in search, Backblaze or DigitalOcean? Compare estimated monthly branded-search demand and Share of Search inside the Cloud object storage providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/backblaze-vs-digitalocean"
publisher: "Brandwave"
---

# Backblaze vs DigitalOcean: Which is more popular by branded search?

Which is more popular in search, Backblaze or DigitalOcean? Compare estimated monthly branded-search demand and Share of Search inside the Cloud object storage providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Backblaze and DigitalOcean
- **Competitive set**: Cloud object storage providers
- **Market**: Global
- **Month measured**: Aug 2026
- **Backblaze Share of Search**: 2%
- **DigitalOcean Share of Search**: 6.8%

## Which is more popular in search, Backblaze or DigitalOcean?

- In August 2026, DigitalOcean had more branded searches than Backblaze among cloud object storage providers worldwide. DigitalOcean was estimated to have 457K branded searches compared to Backblaze’s 135K, and held a 6.8% Share of Search versus Backblaze’s 2%.
- DigitalOcean was ahead of Backblaze in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud object storage providers worldwide moved from 1.3% to 2%, and its estimated monthly branded searches moved from 115K to 135K.
- Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among cloud object storage providers worldwide moved from 5% to 6.8%, and its estimated monthly branded searches moved from 455K to 457K.

## How did search popularity change for cloud object storage providers worldwide in August 2026?

- In August 2026, DigitalOcean lost estimated Share of Search among cloud object storage providers worldwide, from 7.6% to 6.8%.
- Estimated monthly branded searches for Backblaze worldwide rose 16.9% over 11 measured months, from 115K to 135K in August 2026.

## Month by month

| Month | Backblaze estimated searches | Backblaze Share of Search | Backblaze rank | DigitalOcean estimated searches | DigitalOcean Share of Search | DigitalOcean rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 115K | 1.3% | 4 | 455K | 5% | 3 |
| Nov 2025 | 115K | 0.94% | 4 | 455K | 3.7% | 3 |
| Dec 2025 | 115K | 1.7% | 4 | 455K | 6.8% | 3 |
| Jan 2026 | 121K | 2.3% | 4 | 455K | 8.5% | 3 |
| Feb 2026 | 91.3K | 1.7% | 4 | 455K | 8.5% | 3 |
| Mar 2026 | 98.5K | 1.7% | 4 | 555K | 9.5% | 3 |
| Apr 2026 | 91.8K | 1.5% | 4 | 455K | 7.6% | 3 |
| May 2026 | 101K | 1.7% | 4 | 555K | 9.1% | 3 |
| Jun 2026 | 132K | 2.2% | 4 | 455K | 7.5% | 3 |
| Jul 2026 | 113K | 1.9% | 4 | 456K | 7.6% | 3 |
| Aug 2026 | 135K | 2% | 4 | 457K | 6.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Backblaze’s and DigitalOcean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Backblaze**: Measured on the search terms “backblaze”, “backblaze app”, “backblaze b2”, “backblaze backup”, “backblaze cloud backup”, “backblaze cloud storage”, “backblaze com”, “backblaze object storage” and “backblaze software”, summed into one figure.
- **DigitalOcean**: Measured on the search terms “cloud storage digitalocean”, “digitalocean”, “digitalocean app”, “digitalocean cloud storage”, “digitalocean com”, “digitalocean object storage” and “digitalocean spaces”, summed into one figure.

- [Backblaze profile](/demand/global-en/brands/backblaze)
- [DigitalOcean profile](/demand/global-en/brands/digitalocean)
- [All cloud object storage providers worldwide](/demand/global-en/categories/cloud-object-storage-providers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Backblaze or DigitalOcean?

In August 2026, DigitalOcean had more branded searches than Backblaze among cloud object storage providers worldwide. DigitalOcean was estimated to have 457K branded searches compared to Backblaze’s 135K, and held a 6.8% Share of Search versus Backblaze’s 2%.

## Cite this page

Brandwave. "Backblaze vs DigitalOcean: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/backblaze-vs-digitalocean

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/backblaze-vs-digitalocean. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.