---
title: "Backblaze vs Datto: Which is searched more?"
description: "Which is more popular in search, Backblaze or Datto? Compare estimated monthly branded-search demand and Share of Search inside the Backup software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/backblaze-vs-datto"
publisher: "Brandwave"
---

# Backblaze vs Datto: Which is searched more?

Which is more popular in search, Backblaze or Datto? Compare estimated monthly branded-search demand and Share of Search inside the Backup software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Backblaze and Datto
- **Competitive set**: Backup software
- **Market**: Global
- **Month measured**: Sep 2026
- **Backblaze Share of Search**: 35.7%
- **Datto Share of Search**: 5.9%

## Which is more popular in search, Backblaze or Datto?

- In September 2026, Backblaze had more branded searches than Datto among backup software worldwide. Backblaze was estimated to have 135K branded searches compared to Datto’s 22.2K, and held a 35.7% Share of Search versus Datto’s 5.9%.
- Backblaze was ahead of Datto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Backblaze’s estimated Share of Search among backup software worldwide moved from 23.2% to 35.7%, and its estimated monthly branded searches moved from 90.5K to 135K.
- Across the 12 months ending September 2026, Datto’s estimated Share of Search among backup software worldwide moved from 6.9% to 5.9%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

## How did search popularity change for backup software worldwide in September 2026?

- In September 2026, Backblaze overtook Veeam to become the leader among backup software worldwide, with 35.7% estimated Share of Search.
- In September 2026, Datto lost estimated Share of Search among backup software worldwide, from 7.7% to 5.9%.

## Month by month

| Month | Backblaze estimated searches | Backblaze Share of Search | Backblaze rank | Datto estimated searches | Datto Share of Search | Datto rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 23.2% | 3 | 27.1K | 6.9% | 4 |
| Nov 2025 | 90.5K | 26.7% | 3 | 22.2K | 6.5% | 4 |
| Dec 2025 | 90.5K | 28.3% | 2 | 22.2K | 6.9% | 4 |
| Jan 2026 | 90.5K | 26.7% | 3 | 22.2K | 6.5% | 4 |
| Feb 2026 | 60.5K | 21.7% | 3 | 22.2K | 8% | 4 |
| Mar 2026 | 60.5K | 18.7% | 3 | 27.1K | 8.4% | 4 |
| Apr 2026 | 60.5K | 22.6% | 2 | 22.2K | 8.3% | 4 |
| May 2026 | 60.5K | 23% | 2 | 22.2K | 8.5% | 4 |
| Jun 2026 | 90.5K | 29.3% | 2 | 22.2K | 7.2% | 4 |
| Jul 2026 | 74K | 27.4% | 2 | 22.2K | 8.2% | 4 |
| Aug 2026 | 90.5K | 31.5% | 2 | 22.2K | 7.7% | 4 |
| Sep 2026 | 135K | 35.7% | 1 | 22.2K | 5.9% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Backblaze’s and Datto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Backblaze**: Measured on the search term “backblaze”.
- **Datto**: Measured on the search term “datto”.

- [Backblaze profile](/demand/global-en/brands/backblaze)
- [Datto profile](/demand/global-en/brands/datto)
- [All backup software worldwide](/demand/global-en/categories/backup-software): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Backblaze or Datto?

In September 2026, Backblaze had more branded searches than Datto among backup software worldwide. Backblaze was estimated to have 135K branded searches compared to Datto’s 22.2K, and held a 35.7% Share of Search versus Datto’s 5.9%.

## Cite this page

Brandwave. "Backblaze vs Datto: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/backblaze-vs-datto

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/backblaze-vs-datto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.