---
title: "Backblaze vs CrashPlan: Which is more popular by branded search?"
description: "Which is more popular in search, Backblaze or CrashPlan? Compare estimated monthly branded-search demand and Share of Search inside the Cloud backup services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/backblaze-vs-crashplan"
publisher: "Brandwave"
---

# Backblaze vs CrashPlan: Which is more popular by branded search?

Which is more popular in search, Backblaze or CrashPlan? Compare estimated monthly branded-search demand and Share of Search inside the Cloud backup services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Backblaze and CrashPlan
- **Competitive set**: Cloud backup services
- **Market**: Global
- **Month measured**: Aug 2026
- **Backblaze Share of Search**: 51.8%
- **CrashPlan Share of Search**: 2.6%

## Which is more popular in search, Backblaze or CrashPlan?

- In August 2026, Backblaze had more branded searches than CrashPlan among cloud backup services worldwide. Backblaze was estimated to have 135K branded searches compared to CrashPlan’s 6.8K, and held a 51.8% Share of Search versus CrashPlan’s 2.6%.
- Backblaze was ahead of CrashPlan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud backup services worldwide moved from 39.4% to 51.8%, and its estimated monthly branded searches moved from 115K to 135K.
- Across the 11 months ending August 2026, CrashPlan’s estimated Share of Search among cloud backup services worldwide moved from 2.8% to 2.6%, and its estimated monthly branded searches moved from 8.3K to 6.8K.

## How did search popularity change for cloud backup services worldwide in August 2026?

- In August 2026, Backblaze gained estimated Share of Search among cloud backup services worldwide, from 49.8% to 51.8%.
- Estimated monthly branded searches for CrashPlan worldwide fell 18.3% over 11 measured months, from 8.3K to 6.8K in August 2026.

## Month by month

| Month | Backblaze estimated searches | Backblaze Share of Search | Backblaze rank | CrashPlan estimated searches | CrashPlan Share of Search | CrashPlan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 115K | 39.4% | 1 | 8.3K | 2.8% | 4 |
| Nov 2025 | 115K | 42.3% | 1 | 8.3K | 3% | 4 |
| Dec 2025 | 115K | 45.1% | 1 | 8.3K | 3.2% | 4 |
| Jan 2026 | 121K | 43.3% | 1 | 10.1K | 3.6% | 4 |
| Feb 2026 | 91.3K | 45.2% | 1 | 8.2K | 4.1% | 4 |
| Mar 2026 | 98.5K | 42% | 1 | 8.3K | 3.5% | 5 |
| Apr 2026 | 91.8K | 47.4% | 1 | 8.3K | 4.3% | 4 |
| May 2026 | 101K | 48.5% | 1 | 6.7K | 3.2% | 5 |
| Jun 2026 | 132K | 51.8% | 1 | 6.7K | 2.6% | 4 |
| Jul 2026 | 113K | 49.8% | 1 | 6.8K | 3% | 4 |
| Aug 2026 | 135K | 51.8% | 1 | 6.8K | 2.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Backblaze’s and CrashPlan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Backblaze**: Measured on the search terms “backblaze”, “backblaze app”, “backblaze b2”, “backblaze backup”, “backblaze cloud backup”, “backblaze cloud storage”, “backblaze com”, “backblaze object storage” and “backblaze software”, summed into one figure.
- **CrashPlan**: Measured on the search terms “cloud backup crashplan”, “crashplan”, “crashplan app”, “crashplan com” and “crashplan software”, summed into one figure.

- [Backblaze profile](/demand/global-en/brands/backblaze)
- [CrashPlan profile](/demand/global-en/brands/crashplan)
- [All cloud backup services worldwide](/demand/global-en/categories/cloud-backup-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Backblaze or CrashPlan?

In August 2026, Backblaze had more branded searches than CrashPlan among cloud backup services worldwide. Backblaze was estimated to have 135K branded searches compared to CrashPlan’s 6.8K, and held a 51.8% Share of Search versus CrashPlan’s 2.6%.

## Cite this page

Brandwave. "Backblaze vs CrashPlan: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/backblaze-vs-crashplan

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/backblaze-vs-crashplan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.