--- title: "Back Market vs Decluttr: Which is searched more?" description: "Is Back Market or Decluttr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Refurbished electronics marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/back-market-vs-decluttr" publisher: "Brandwave" --- # Back Market vs Decluttr: Which is searched more? Is Back Market or Decluttr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Refurbished electronics marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Back Market and Decluttr - **Competitive set**: Refurbished electronics marketplaces - **Market**: Global - **Month measured**: Sep 2026 - **Back Market Share of Search**: 87.4% - **Decluttr Share of Search**: 0.12% ## Is Back Market or Decluttr more popular in search? - In September 2026, Back Market had more branded searches than Decluttr among refurbished electronics marketplaces worldwide. Back Market had about 5 million branded searches, while Decluttr had 6,600. Back Market made up 87.4% of all refurbished electronics marketplace searches we track, and Decluttr accounted for 0.12%. - Back Market was ahead of Decluttr in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Back Market’s share of searches among refurbished electronics marketplaces worldwide moved from 88.7% to 87.4%, and its estimated monthly branded searches held steady at 5M. - Across the 12 months ending September 2026, Decluttr’s share of searches among refurbished electronics marketplaces worldwide moved from 0.18% to 0.12%, and its estimated monthly branded searches moved from 9.9K to 6.6K. ## Top refurbished electronics marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Back Market was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Decluttr did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Back Market | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Reebelo | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Swappa | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | musicMagpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Decluttr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about refurbished electronics marketplaces - Asked ChatGPT "Where should I buy a refurbished phone?": 1. Back Market - Asked ChatGPT "What are the best sites for refurbished electronics?": 1. Back Market, 2. Swappa - Asked ChatGPT "What's the best place to sell my old phone for cash?": named none of the brands we track - Searched Google, AI Overview "refurbished iphone": 1. Back Market, 2. Reebelo, 3. Swappa - Searched Google, AI Overview "refurbished phones": 1. Back Market, 2. Reebelo Not named in any answer: musicMagpie and Decluttr. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for refurbished electronics marketplaces worldwide in September 2026? - In September 2026, Back Market lost share of searches among refurbished electronics marketplaces worldwide, from 88.3% to 87.4%. - Estimated monthly branded searches for Decluttr worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. ## Month by month | Month | Back Market estimated searches | Back Market Share of Search | Back Market rank | Decluttr estimated searches | Decluttr Share of Search | Decluttr rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5M | 88.7% | 1 | 9.9K | 0.18% | 5 | | Nov 2025 | 6.1M | 89.5% | 1 | 8.1K | 0.12% | 5 | | Dec 2025 | 5M | 88.7% | 1 | 8.1K | 0.14% | 5 | | Jan 2026 | 5M | 87.9% | 1 | 8.1K | 0.14% | 5 | | Feb 2026 | 4.1M | 86.6% | 1 | 6.6K | 0.14% | 5 | | Mar 2026 | 4.1M | 85.6% | 1 | 8.1K | 0.17% | 5 | | Apr 2026 | 4.1M | 87% | 1 | 8.1K | 0.17% | 5 | | May 2026 | 4.1M | 86.6% | 1 | 8.1K | 0.17% | 5 | | Jun 2026 | 4.1M | 87% | 1 | 8.1K | 0.17% | 5 | | Jul 2026 | 4.1M | 87% | 1 | 6.6K | 0.14% | 5 | | Aug 2026 | 5M | 88.3% | 1 | 6.6K | 0.12% | 5 | | Sep 2026 | 5M | 87.4% | 1 | 6.6K | 0.12% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Back Market’s and Decluttr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Back Market**: Measured on the search terms “back market” and “backmarket”, summed into one figure. - **Decluttr**: Measured on the search term “decluttr”. - [Back Market profile](/demand/global-en/brands/back-market) - [Decluttr profile](/demand/global-en/brands/decluttr) - [All refurbished electronics marketplaces worldwide](/demand/global-en/categories/refurbished-electronics-marketplaces): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Back Market or Decluttr more popular in search? In September 2026, Back Market had more branded searches than Decluttr among refurbished electronics marketplaces worldwide. Back Market had about 5 million branded searches, while Decluttr had 6,600. Back Market made up 87.4% of all refurbished electronics marketplace searches we track, and Decluttr accounted for 0.12%. ## Cite this page Brandwave. "Back Market vs Decluttr: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/back-market-vs-decluttr This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/back-market-vs-decluttr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.