---
title: "Bacardi vs Malibu: Which is searched more?"
description: "Which is more popular in search, Bacardi or Malibu? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bacardi-vs-malibu"
publisher: "Brandwave"
---

# Bacardi vs Malibu: Which is searched more?

Which is more popular in search, Bacardi or Malibu? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bacardi and Malibu
- **Competitive set**: Rum brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bacardi Share of Search**: 45.5%
- **Malibu Share of Search**: 7.4%

## Which is more popular in search, Bacardi or Malibu?

- In September 2026, Bacardi had more branded searches than Malibu among rum brands worldwide. Bacardi was estimated to have 673K branded searches compared to Malibu’s 110K, and held a 45.5% Share of Search versus Malibu’s 7.4%.
- Bacardi was ahead of Malibu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bacardi’s estimated Share of Search among rum brands worldwide moved from 47.9% to 45.5%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Malibu’s estimated Share of Search among rum brands worldwide moved from 9.6% to 7.4%, and its estimated monthly branded searches moved from 165K to 110K.

## How did search popularity change for rum brands worldwide in September 2026?

- In September 2026, Bacardi lost estimated Share of Search among rum brands worldwide, from 48.7% to 45.5%.
- In September 2026, Malibu lost estimated Share of Search among rum brands worldwide, from 8% to 7.4%.

## Month by month

| Month | Bacardi estimated searches | Bacardi Share of Search | Bacardi rank | Malibu estimated searches | Malibu Share of Search | Malibu rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 47.9% | 1 | 165K | 9.6% | 5 |
| Nov 2025 | 823K | 47.7% | 1 | 135K | 7.8% | 5 |
| Dec 2025 | 1.2M | 51.3% | 1 | 165K | 6.9% | 5 |
| Jan 2026 | 823K | 50.7% | 1 | 135K | 8.3% | 5 |
| Feb 2026 | 673K | 48.7% | 1 | 110K | 8% | 5 |
| Mar 2026 | 823K | 51.7% | 1 | 135K | 8.5% | 5 |
| Apr 2026 | 823K | 49.6% | 1 | 135K | 8.1% | 5 |
| May 2026 | 823K | 46.9% | 1 | 165K | 9.4% | 5 |
| Jun 2026 | 823K | 48.7% | 1 | 165K | 9.8% | 4 |
| Jul 2026 | 823K | 47.9% | 1 | 165K | 9.6% | 5 |
| Aug 2026 | 823K | 48.7% | 1 | 135K | 8% | 5 |
| Sep 2026 | 673K | 45.5% | 1 | 110K | 7.4% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bacardi’s and Malibu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bacardi**: Measured on the search term “bacardi”.
- **Malibu**: Measured on the search term “malibu rum”.

- [Bacardi profile](/demand/global-en/brands/bacardi)
- [Malibu profile](/demand/global-en/brands/malibu)
- [All rum brands worldwide](/demand/global-en/categories/rum-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bacardi or Malibu?

In September 2026, Bacardi had more branded searches than Malibu among rum brands worldwide. Bacardi was estimated to have 673K branded searches compared to Malibu’s 110K, and held a 45.5% Share of Search versus Malibu’s 7.4%.

## Cite this page

Brandwave. "Bacardi vs Malibu: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bacardi-vs-malibu

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bacardi-vs-malibu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.