---
title: "Bacardi vs Kraken: Which is searched more?"
description: "Which is more popular in search, Bacardi or Kraken? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bacardi-vs-kraken"
publisher: "Brandwave"
---

# Bacardi vs Kraken: Which is searched more?

Which is more popular in search, Bacardi or Kraken? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bacardi and Kraken
- **Competitive set**: Rum brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bacardi Share of Search**: 45.5%
- **Kraken Share of Search**: 11.2%

## Which is more popular in search, Bacardi or Kraken?

- In September 2026, Bacardi had more branded searches than Kraken among rum brands worldwide. Bacardi was estimated to have 673K branded searches compared to Kraken’s 165K, and held a 45.5% Share of Search versus Kraken’s 11.2%.
- Bacardi was ahead of Kraken in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bacardi’s estimated Share of Search among rum brands worldwide moved from 47.9% to 45.5%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Kraken’s estimated Share of Search among rum brands worldwide moved from 9.6% to 11.2%, and its estimated monthly branded searches held steady at 165K.

## How did search popularity change for rum brands worldwide in September 2026?

- In September 2026, Kraken overtook Havana Club to rank 3rd among rum brands worldwide, with 11.2% estimated Share of Search.
- In September 2026, Bacardi lost estimated Share of Search among rum brands worldwide, from 48.7% to 45.5%.

## Month by month

| Month | Bacardi estimated searches | Bacardi Share of Search | Bacardi rank | Kraken estimated searches | Kraken Share of Search | Kraken rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 47.9% | 1 | 165K | 9.6% | 4 |
| Nov 2025 | 823K | 47.7% | 1 | 201K | 11.7% | 3 |
| Dec 2025 | 1.2M | 51.3% | 1 | 301K | 12.7% | 3 |
| Jan 2026 | 823K | 50.7% | 1 | 165K | 10.2% | 4 |
| Feb 2026 | 673K | 48.7% | 1 | 135K | 9.8% | 4 |
| Mar 2026 | 823K | 51.7% | 1 | 135K | 8.5% | 4 |
| Apr 2026 | 823K | 49.6% | 1 | 135K | 8.1% | 4 |
| May 2026 | 823K | 46.9% | 1 | 201K | 11.5% | 3 |
| Jun 2026 | 823K | 48.7% | 1 | 165K | 9.8% | 3 |
| Jul 2026 | 823K | 47.9% | 1 | 165K | 9.6% | 4 |
| Aug 2026 | 823K | 48.7% | 1 | 165K | 9.8% | 4 |
| Sep 2026 | 673K | 45.5% | 1 | 165K | 11.2% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bacardi’s and Kraken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bacardi**: Measured on the search term “bacardi”.
- **Kraken**: Measured on the search term “kraken rum”.

- [Bacardi profile](/demand/global-en/brands/bacardi)
- [Kraken profile](/demand/global-en/brands/kraken)
- [All rum brands worldwide](/demand/global-en/categories/rum-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bacardi or Kraken?

In September 2026, Bacardi had more branded searches than Kraken among rum brands worldwide. Bacardi was estimated to have 673K branded searches compared to Kraken’s 165K, and held a 45.5% Share of Search versus Kraken’s 11.2%.

## Cite this page

Brandwave. "Bacardi vs Kraken: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bacardi-vs-kraken

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bacardi-vs-kraken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.