--- title: "BaBylissPRO vs ghd: Which is searched more?" description: "Is BaBylissPRO or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/babylisspro-vs-ghd-hair" publisher: "Brandwave" --- # BaBylissPRO vs ghd: Which is searched more? Is BaBylissPRO or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BaBylissPRO and ghd - **Competitive set**: Hair styling tool brands - **Market**: Global - **Month measured**: Sep 2026 - **BaBylissPRO Share of Search**: 0.36% - **ghd Share of Search**: 6.7% ## Is BaBylissPRO or ghd more popular in search? - In September 2026, ghd had more branded searches than BaBylissPRO among hair styling tool brands worldwide. ghd had about 682,000 branded searches, while BaBylissPRO had 36,700. ghd made up 6.7% of all hair styling tool brand searches we track, and BaBylissPRO accounted for 0.36%. - ghd was ahead of BaBylissPRO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BaBylissPRO’s share of searches among hair styling tool brands worldwide moved from 0.45% to 0.36%, and its estimated monthly branded searches moved from 48.2K to 36.7K. - Across the 12 months ending September 2026, ghd’s share of searches among hair styling tool brands worldwide moved from 7.6% to 6.7%, and its estimated monthly branded searches moved from 811K to 682K. ## Top hair styling tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BaBylissPRO and ghd were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ghd was listed before BaBylissPRO in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Shark | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | ghd | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | BaBylissPRO | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | T3 | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | BaByliss | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | CHI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Remington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair styling tool brands - Asked ChatGPT "Which hair styling tool brand should I buy?": 1. Shark, 2. Dyson, 3. ghd, 4. BaBylissPRO - Asked ChatGPT "What are the best hair styling tool brands?": 1. Dyson, 2. ghd, 3. Shark, 4. BaBylissPRO, 5. T3 - Asked ChatGPT "What's the best hair styling tool brand for home styling?": 1. Dyson, 2. Shark, 3. ghd, 4. BaBylissPRO, 5. BaByliss - Searched Google, AI Overview "hair styling tools": 1. Shark, 2. Dyson, 3. ghd, 4. BaBylissPRO - Searched Google, AI Overview "hair dryer brush": 1. Dyson, 2. T3 Not named in any answer: CHI and Remington. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for hair styling tool brands worldwide in September 2026? - In September 2026, ghd rose from 3rd to 2nd among hair styling tool brands worldwide. - Estimated monthly branded searches for BaBylissPRO worldwide fell 23.9% over 12 measured months, from 48.2K to 36.7K in September 2026. ## Month by month | Month | BaBylissPRO estimated searches | BaBylissPRO Share of Search | BaBylissPRO rank | ghd estimated searches | ghd Share of Search | ghd rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 48.2K | 0.45% | 6 | 811K | 7.6% | 2 | | Nov 2025 | 76.2K | 0.43% | 6 | 1.5M | 8.2% | 3 | | Dec 2025 | 114K | 0.71% | 6 | 1.1M | 6.6% | 3 | | Jan 2026 | 55.7K | 0.48% | 6 | 658K | 5.7% | 3 | | Feb 2026 | 33.3K | 0.37% | 6 | 631K | 6.9% | 2 | | Mar 2026 | 34.9K | 0.38% | 6 | 645K | 7.1% | 2 | | Apr 2026 | 35.5K | 0.42% | 6 | 552K | 6.5% | 3 | | May 2026 | 38.5K | 0.45% | 6 | 552K | 6.5% | 3 | | Jun 2026 | 43.3K | 0.51% | 6 | 543K | 6.4% | 3 | | Jul 2026 | 37.8K | 0.48% | 6 | 640K | 8.1% | 2 | | Aug 2026 | 38.9K | 0.42% | 6 | 582K | 6.3% | 3 | | Sep 2026 | 36.7K | 0.36% | 6 | 682K | 6.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using BaBylissPRO’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BaBylissPRO**: Measured on the search terms “babylisspro curling iron”, “babylisspro flat iron”, “babylisspro hair dryer” and “babylisspro straightener”, summed into one figure. - **ghd**: Measured on the search terms “ghd”, “ghd hair”, “ghd hair dryer”, “ghd hair straightener”, “ghd hair styling” and “ghd straighteners”, summed into one figure. - [BaBylissPRO profile](/demand/global-en/brands/babylisspro) - [ghd profile](/demand/global-en/brands/ghd-hair) - [All hair styling tool brands worldwide](/demand/global-en/categories/hair-styling-tool-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BaBylissPRO or ghd more popular in search? In September 2026, ghd had more branded searches than BaBylissPRO among hair styling tool brands worldwide. ghd had about 682,000 branded searches, while BaBylissPRO had 36,700. ghd made up 6.7% of all hair styling tool brand searches we track, and BaBylissPRO accounted for 0.36%. ## Cite this page Brandwave. "BaBylissPRO vs ghd: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/babylisspro-vs-ghd-hair This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/babylisspro-vs-ghd-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.