--- title: "BaBylissPRO vs CHI: Which is searched more?" description: "Is BaBylissPRO or CHI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/babylisspro-vs-chi-hair" publisher: "Brandwave" --- # BaBylissPRO vs CHI: Which is searched more? Is BaBylissPRO or CHI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BaBylissPRO and CHI - **Competitive set**: Hair styling tool brands - **Market**: Global - **Month measured**: Sep 2026 - **BaBylissPRO Share of Search**: 0.36% - **CHI Share of Search**: 0.3% ## Is BaBylissPRO or CHI more popular in search? - In September 2026, BaBylissPRO had more branded searches than CHI among hair styling tool brands worldwide. BaBylissPRO had about 36,700 branded searches, while CHI had 31,000. BaBylissPRO made up 0.36% of all hair styling tool brand searches we track, and CHI accounted for 0.3%. - BaBylissPRO was ahead of CHI in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BaBylissPRO’s share of searches among hair styling tool brands worldwide moved from 0.45% to 0.36%, and its estimated monthly branded searches moved from 48.2K to 36.7K. - Across the 12 months ending September 2026, CHI’s share of searches among hair styling tool brands worldwide held steady at 0.3%, and its estimated monthly branded searches moved from 32.5K to 31K. ## Top hair styling tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BaBylissPRO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CHI did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Shark | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | ghd | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | BaBylissPRO | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | T3 | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | BaByliss | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | CHI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Remington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair styling tool brands - Asked ChatGPT "Which hair styling tool brand should I buy?": 1. Shark, 2. Dyson, 3. ghd, 4. BaBylissPRO - Asked ChatGPT "What are the best hair styling tool brands?": 1. Dyson, 2. ghd, 3. Shark, 4. BaBylissPRO, 5. T3 - Asked ChatGPT "What's the best hair styling tool brand for home styling?": 1. Dyson, 2. Shark, 3. ghd, 4. BaBylissPRO, 5. BaByliss - Searched Google, AI Overview "hair styling tools": 1. Shark, 2. Dyson, 3. ghd, 4. BaBylissPRO - Searched Google, AI Overview "hair dryer brush": 1. Dyson, 2. T3 Not named in any answer: CHI and Remington. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for hair styling tool brands worldwide in September 2026? - Estimated monthly branded searches for BaBylissPRO worldwide fell 23.9% over 12 measured months, from 48.2K to 36.7K in September 2026. ## Month by month | Month | BaBylissPRO estimated searches | BaBylissPRO Share of Search | BaBylissPRO rank | CHI estimated searches | CHI Share of Search | CHI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 48.2K | 0.45% | 6 | 32.5K | 0.3% | 7 | | Nov 2025 | 76.2K | 0.43% | 6 | 48K | 0.27% | 7 | | Dec 2025 | 114K | 0.71% | 6 | 57.3K | 0.36% | 7 | | Jan 2026 | 55.7K | 0.48% | 6 | 30.3K | 0.26% | 7 | | Feb 2026 | 33.3K | 0.37% | 6 | 26.6K | 0.29% | 7 | | Mar 2026 | 34.9K | 0.38% | 6 | 28.1K | 0.31% | 7 | | Apr 2026 | 35.5K | 0.42% | 6 | 27.1K | 0.32% | 7 | | May 2026 | 38.5K | 0.45% | 6 | 26.6K | 0.31% | 7 | | Jun 2026 | 43.3K | 0.51% | 6 | 24.8K | 0.29% | 7 | | Jul 2026 | 37.8K | 0.48% | 6 | 24.8K | 0.32% | 7 | | Aug 2026 | 38.9K | 0.42% | 6 | 26.6K | 0.29% | 7 | | Sep 2026 | 36.7K | 0.36% | 6 | 31K | 0.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using BaBylissPRO’s and CHI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BaBylissPRO**: Measured on the search terms “babylisspro curling iron”, “babylisspro flat iron”, “babylisspro hair dryer” and “babylisspro straightener”, summed into one figure. - **CHI**: Measured on the search terms “chi hair”, “chi hair dryer”, “chi hair straightener”, “chi hair styling” and “chi straightener”, summed into one figure. - [BaBylissPRO profile](/demand/global-en/brands/babylisspro) - [CHI profile](/demand/global-en/brands/chi-hair) - [All hair styling tool brands worldwide](/demand/global-en/categories/hair-styling-tool-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BaBylissPRO or CHI more popular in search? In September 2026, BaBylissPRO had more branded searches than CHI among hair styling tool brands worldwide. BaBylissPRO had about 36,700 branded searches, while CHI had 31,000. BaBylissPRO made up 0.36% of all hair styling tool brand searches we track, and CHI accounted for 0.3%. ## Cite this page Brandwave. "BaBylissPRO vs CHI: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/babylisspro-vs-chi-hair This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/babylisspro-vs-chi-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.