---
title: "BaByliss vs ghd: Which is more popular by branded search?"
description: "Which is more popular in search, BaByliss or ghd? Compare estimated monthly branded-search demand and Share of Search inside the Curling iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/babyliss-vs-ghd-hair"
publisher: "Brandwave"
---

# BaByliss vs ghd: Which is more popular by branded search?

Which is more popular in search, BaByliss or ghd? Compare estimated monthly branded-search demand and Share of Search inside the Curling iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BaByliss and ghd
- **Competitive set**: Curling iron brands
- **Market**: Global
- **Month measured**: Aug 2026
- **BaByliss Share of Search**: 6.3%
- **ghd Share of Search**: 6.7%

## Which is more popular in search, BaByliss or ghd?

- In August 2026, BaByliss and ghd were level on Share of Search among curling iron brands worldwide, with an estimated 550K versus 582K branded searches, at 6.3% and 6.7% estimated Share of Search.
- The lead changed hands 2 times in the 11 months ending August 2026: BaByliss took it in June 2026, ghd took it in July 2026.
- Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among curling iron brands worldwide moved from 5.5% to 6.3%, and its estimated monthly branded searches held steady at 550K.
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among curling iron brands worldwide moved from 8.1% to 6.7%, and its estimated monthly branded searches moved from 811K to 582K.

## How did search popularity change for curling iron brands worldwide in August 2026?

- In August 2026, ghd lost estimated Share of Search among curling iron brands worldwide, from 8.7% to 6.7%.
- In August 2026, BaByliss lost estimated Share of Search among curling iron brands worldwide, from 7.5% to 6.3%.

## Month by month

| Month | BaByliss estimated searches | BaByliss Share of Search | BaByliss rank | ghd estimated searches | ghd Share of Search | ghd rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 5.5% | 3 | 811K | 8.1% | 2 |
| Nov 2025 | 823K | 5.1% | 3 | 1.5M | 9% | 2 |
| Dec 2025 | 823K | 5.7% | 3 | 1.1M | 7.4% | 2 |
| Jan 2026 | 550K | 5.1% | 3 | 659K | 6.1% | 2 |
| Feb 2026 | 450K | 5.3% | 3 | 631K | 7.4% | 2 |
| Mar 2026 | 550K | 6.4% | 3 | 645K | 7.5% | 2 |
| Apr 2026 | 550K | 6.9% | 3 | 552K | 6.9% | 2 |
| May 2026 | 550K | 6.8% | 3 | 552K | 6.9% | 2 |
| Jun 2026 | 550K | 6.9% | 2 | 543K | 6.8% | 3 |
| Jul 2026 | 550K | 7.5% | 3 | 640K | 8.7% | 2 |
| Aug 2026 | 550K | 6.3% | 3 | 582K | 6.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BaByliss’ and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BaByliss**: Measured on the search term “babyliss”.
- **ghd**: Measured on the search terms “ghd”, “ghd hair”, “ghd hair dryer”, “ghd hair straightener”, “ghd hair styling”, “ghd straighteners” and “ghdhair com”, summed into one figure.

- [BaByliss profile](/demand/global-en/brands/babyliss)
- [ghd profile](/demand/global-en/brands/ghd-hair)
- [All curling iron brands worldwide](/demand/global-en/categories/curling-iron-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BaByliss or ghd?

In August 2026, BaByliss and ghd were level on Share of Search among curling iron brands worldwide, with an estimated 550K versus 582K branded searches, at 6.3% and 6.7% estimated Share of Search.

## Cite this page

Brandwave. "BaByliss vs ghd: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/babyliss-vs-ghd-hair

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/babyliss-vs-ghd-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.