---
title: "BabyBjörn vs Tula: Which is searched more?"
description: "Which is more popular in search, BabyBjörn or Tula? Compare estimated monthly branded-search demand and Share of Search inside the Baby carrier brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/babybjorn-vs-tula"
publisher: "Brandwave"
---

# BabyBjörn vs Tula: Which is searched more?

Which is more popular in search, BabyBjörn or Tula? Compare estimated monthly branded-search demand and Share of Search inside the Baby carrier brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BabyBjörn and Tula
- **Competitive set**: Baby carrier brands
- **Market**: Global
- **Month measured**: Sep 2026
- **BabyBjörn Share of Search**: 21.4%
- **Tula Share of Search**: 35.5%

## Which is more popular in search, BabyBjörn or Tula?

- In September 2026, Tula had more branded searches than BabyBjörn among baby carrier brands worldwide. Tula was estimated to have 246K branded searches compared to BabyBjörn’s 148K, and held a 35.5% Share of Search versus BabyBjörn’s 21.4%.
- Tula was ahead of BabyBjörn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BabyBjörn’s estimated Share of Search among baby carrier brands worldwide moved from 27.1% to 21.4%, and its estimated monthly branded searches moved from 181K to 148K.
- Across the 12 months ending September 2026, Tula’s estimated Share of Search among baby carrier brands worldwide moved from 30.1% to 35.5%, and its estimated monthly branded searches moved from 201K to 246K.

## How did search popularity change for baby carrier brands worldwide in September 2026?

- In September 2026, Tula overtook Ergobaby to become the leader among baby carrier brands worldwide, with 35.5% estimated Share of Search.
- In September 2026, BabyBjörn lost estimated Share of Search among baby carrier brands worldwide, from 22.3% to 21.4%.

## Month by month

| Month | BabyBjörn estimated searches | BabyBjörn Share of Search | BabyBjörn rank | Tula estimated searches | Tula Share of Search | Tula rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 181K | 27.1% | 3 | 201K | 30.1% | 2 |
| Nov 2025 | 181K | 26.8% | 3 | 201K | 29.7% | 2 |
| Dec 2025 | 148K | 25.8% | 3 | 201K | 35% | 1 |
| Jan 2026 | 181K | 27.2% | 3 | 201K | 30.2% | 2 |
| Feb 2026 | 148K | 23.9% | 3 | 201K | 32.4% | 2 |
| Mar 2026 | 148K | 22.7% | 3 | 201K | 30.8% | 2 |
| Apr 2026 | 148K | 22.3% | 3 | 201K | 30.2% | 2 |
| May 2026 | 148K | 21.2% | 3 | 201K | 28.8% | 2 |
| Jun 2026 | 148K | 23.3% | 3 | 201K | 31.6% | 2 |
| Jul 2026 | 148K | 21.1% | 3 | 246K | 35.1% | 2 |
| Aug 2026 | 148K | 22.3% | 3 | 201K | 30.2% | 2 |
| Sep 2026 | 148K | 21.4% | 3 | 246K | 35.5% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using BabyBjörn’s and Tula’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BabyBjörn**: Measured on the search terms “baby bjorn” and “babybjorn”, summed into one figure.
- **Tula**: Measured on the search term “tula”.

- [BabyBjörn profile](/demand/global-en/brands/babybjorn)
- [Tula profile](/demand/global-en/brands/tula)
- [All baby carrier brands worldwide](/demand/global-en/categories/baby-carrier-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BabyBjörn or Tula?

In September 2026, Tula had more branded searches than BabyBjörn among baby carrier brands worldwide. Tula was estimated to have 246K branded searches compared to BabyBjörn’s 148K, and held a 35.5% Share of Search versus BabyBjörn’s 21.4%.

## Cite this page

Brandwave. "BabyBjörn vs Tula: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/babybjorn-vs-tula

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/babybjorn-vs-tula. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.