---
title: "Babolat vs Wilson: Which is more popular by branded search?"
description: "Which is more popular in search, Babolat or Wilson? Compare estimated monthly branded-search demand and Share of Search inside the Tennis rackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/babolat-vs-wilson"
publisher: "Brandwave"
---

# Babolat vs Wilson: Which is more popular by branded search?

Which is more popular in search, Babolat or Wilson? Compare estimated monthly branded-search demand and Share of Search inside the Tennis rackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Babolat and Wilson
- **Competitive set**: Tennis rackets
- **Market**: Global
- **Month measured**: Aug 2026
- **Babolat Share of Search**: 24%
- **Wilson Share of Search**: 1.4%

## Which is more popular in search, Babolat or Wilson?

- In August 2026, Babolat had more branded searches than Wilson among tennis rackets worldwide. Babolat was estimated to have 135K branded searches compared to Wilson’s 8.1K, and held a 24% Share of Search versus Wilson’s 1.4%.
- Babolat was ahead of Wilson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Babolat’s estimated Share of Search among tennis rackets worldwide moved from 24.3% to 24%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 11 months ending August 2026, Wilson’s estimated Share of Search among tennis rackets worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

## How did search popularity change for tennis rackets worldwide in August 2026?

- In August 2026, Wilson rose from 6th to 5th among tennis rackets worldwide.
- Estimated monthly branded searches for Babolat worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

## Month by month

| Month | Babolat estimated searches | Babolat Share of Search | Babolat rank | Wilson estimated searches | Wilson Share of Search | Wilson rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 24.3% | 2 | 9.9K | 1.5% | 5 |
| Nov 2025 | 165K | 27.7% | 2 | 9.9K | 1.7% | 5 |
| Dec 2025 | 135K | 20.9% | 2 | 8.1K | 1.3% | 5 |
| Jan 2026 | 165K | 24.4% | 2 | 8.1K | 1.2% | 5 |
| Feb 2026 | 165K | 24.6% | 2 | 9.9K | 1.5% | 5 |
| Mar 2026 | 165K | 27.7% | 2 | 8.1K | 1.4% | 5 |
| Apr 2026 | 165K | 28% | 2 | 8.1K | 1.4% | 5 |
| May 2026 | 165K | 27.8% | 2 | 8.1K | 1.4% | 5 |
| Jun 2026 | 165K | 28.1% | 2 | 8.1K | 1.4% | 6 |
| Jul 2026 | 135K | 24.3% | 2 | 6.6K | 1.2% | 6 |
| Aug 2026 | 135K | 24% | 2 | 8.1K | 1.4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Babolat’s and Wilson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Babolat**: Measured on the search term “babolat”.
- **Wilson**: Measured on the search term “wilson padel”.

- [Babolat profile](/demand/global-en/brands/babolat)
- [Wilson profile](/demand/global-en/brands/wilson)
- [All tennis rackets worldwide](/demand/global-en/categories/tennis-rackets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Babolat or Wilson?

In August 2026, Babolat had more branded searches than Wilson among tennis rackets worldwide. Babolat was estimated to have 135K branded searches compared to Wilson’s 8.1K, and held a 24% Share of Search versus Wilson’s 1.4%.

## Cite this page

Brandwave. "Babolat vs Wilson: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/babolat-vs-wilson

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/babolat-vs-wilson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.