--- title: "Babe Lash vs Latisse: Which is searched more?" description: "Is Babe Lash or Latisse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lash serum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/babe-lash-vs-latisse" publisher: "Brandwave" --- # Babe Lash vs Latisse: Which is searched more? Is Babe Lash or Latisse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lash serum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Babe Lash and Latisse - **Competitive set**: Lash serum brands - **Market**: Global - **Month measured**: Sep 2026 - **Babe Lash Share of Search**: 20.5% - **Latisse Share of Search**: 20.5% ## Is Babe Lash or Latisse more popular in search? - In September 2026, Babe Lash and Latisse were level in searches among lash serum brands worldwide, with an estimated 74K branded searches each, at 20.5% of the total each. - The lead changed hands once in the 12 months ending September 2026: Latisse took it in February 2026. - Across the 12 months ending September 2026, Babe Lash’s share of searches among lash serum brands worldwide moved from 27% to 20.5%, and its estimated monthly branded searches moved from 110K to 74K. - Across the 12 months ending September 2026, Latisse’s share of searches among lash serum brands worldwide moved from 18.2% to 20.5%, and its estimated monthly branded searches held steady at 74K. ## Top lash serum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Latisse was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Babe Lash did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Ordinary | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | RevitaLash | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | GrandeLASH | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Vegamour | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Latisse | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Olaplex | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Babe Lash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Xlash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | RapidLash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Neulash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lashfood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lash serum brands - Asked ChatGPT "Which lash serum brand should I buy?": 1. The Ordinary, 2. GrandeLASH, 3. Latisse - Asked ChatGPT "What are the best lash serum brands?": 1. The Ordinary, 2. Vegamour, 3. Olaplex, 4. RevitaLash, 5. Latisse, 6. GrandeLASH - Asked ChatGPT "What's the best lash serum brand for sensitive eyes?": 1. GrandeLASH, 2. The Ordinary, 3. Olaplex - Searched Google, AI Overview "lash serum": 1. The Ordinary, 2. GrandeLASH - Searched Google, AI Overview "eyelash growth serum": 1. RevitaLash, 2. Latisse, 3. Vegamour, 4. GrandeLASH Not named in any answer: Babe Lash, Xlash, RapidLash, Neulash and Lashfood. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for lash serum brands worldwide in September 2026? - In September 2026, RevitaLash overtook Latisse to become the leader among lash serum brands worldwide, with 25.1% of the searches. - In September 2026, Babe Lash overtook Latisse to rank 2nd among lash serum brands worldwide, with 20.5% of the searches. - In September 2026, Latisse lost share of searches among lash serum brands worldwide, from 23.5% to 20.5%. ## Month by month | Month | Babe Lash estimated searches | Babe Lash Share of Search | Babe Lash rank | Latisse estimated searches | Latisse Share of Search | Latisse rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 27% | 1 | 74K | 18.2% | 3 | | Nov 2025 | 135K | 27.6% | 1 | 74K | 15.1% | 4 | | Dec 2025 | 135K | 29.3% | 1 | 74K | 16.1% | 3 | | Jan 2026 | 90.5K | 20.8% | 2 | 90.5K | 20.8% | 3 | | Feb 2026 | 74K | 18.9% | 3 | 90.5K | 23.1% | 2 | | Mar 2026 | 90.5K | 21.2% | 2 | 90.5K | 21.2% | 3 | | Apr 2026 | 60.5K | 16.7% | 3 | 74K | 20.4% | 2 | | May 2026 | 60.5K | 16.6% | 3 | 90.5K | 24.8% | 1 | | Jun 2026 | 60.5K | 17.9% | 3 | 90.5K | 26.8% | 1 | | Jul 2026 | 74K | 20.1% | 3 | 90.5K | 24.6% | 1 | | Aug 2026 | 74K | 19.2% | 3 | 90.5K | 23.5% | 1 | | Sep 2026 | 74K | 20.5% | 2 | 74K | 20.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Babe Lash’s and Latisse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Babe Lash**: Measured on the search term “babe lash”. - **Latisse**: Measured on the search term “latisse”. - [Babe Lash profile](/demand/global-en/brands/babe-lash) - [Latisse profile](/demand/global-en/brands/latisse) - [All lash serum brands worldwide](/demand/global-en/categories/lash-serum-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Babe Lash or Latisse more popular in search? In September 2026, Babe Lash and Latisse were level in searches among lash serum brands worldwide, with an estimated 74K branded searches each, at 20.5% of the total each. ## Cite this page Brandwave. "Babe Lash vs Latisse: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/babe-lash-vs-latisse This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/babe-lash-vs-latisse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.